Content Manager
Join the Legacy of Innovation with FCI\-CCM:<\/u><\/b>
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FCI is a leader in Customer Communication Management (CCM)<\/b>, empowering enterprises to deliver hyper\-personalized, omnichannel, and data\-driven customer experiences through its flagship platform VARTA. With a legacy dating back to 1959, FCI combines decades of communication expertise with modern technology to help clients across banking, insurance, telecom, utilities, and healthcare transform their customer engagement into a strategic growth engine.<\/span>
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Broad Function:<\/u><\/b><\/span>
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We are seeking a results\-driven Content Manager with a strong analytical and audience\-first approach. The role requires deep expertise in B2B content marketing and the ability to use data and insights to design and execute content strategies aligned with business objectives.<\/span>
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Roles and Responsibilities (not limited to):<\/u><\/b> <\/span>
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Content Strategy & Planning:<\/u><\/b>
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- Develop, manage, and execute a comprehensive content strategy aligned with business objectives.<\/span>
<\/span><\/span><\/li>- Own and maintain the content calendar to ensure timely and consistent delivery.<\/span>
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<\/span><\/div>Content Creation & Development:<\/u><\/b>
<\/span><\/div>- Collaborate with cross\-functional teams to create high\-quality content, including case studies, whitepapers, landing pages, offers, and sales collateral.<\/span>
<\/span><\/span><\/li>- Research, ideate, and produce engaging content such as blogs, e\-books, infographics, emails, newsletters, social media posts, and video scripts.<\/span>
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<\/u><\/b><\/span><\/div>Content Optimization & SEO:<\/u><\/b>
<\/span><\/div>- Implement SEO best practices to improve content visibility and drive organic traffic.<\/span>
<\/span><\/span><\/li>- Ensure all content is optimized for traffic, engagement, and lead generation.
<\/span><\/span><\/li><\/ul>Content Repurposing & Lead Generation & Project support:<\/u><\/b>
<\/span><\/div>- Repurpose existing content and develop new content ideas to support content marketing and lead\-generation initiatives.<\/span>
<\/span><\/span><\/li>- Take ownership of content delivery for product and marketing initiatives, including email campaigns and sales enablement materials.<\/span>
<\/span><\/span><\/li>- Provide writing and editorial support to team members as needed.<\/span>
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<\/span><\/div>Stakeholder, Vendor Management & Employer Branding:<\/u><\/b>
<\/span><\/div>- Manage and coordinate with freelance writers when required to meet content demands.<\/span>
<\/span><\/span><\/li>- Contribute to employer branding initiatives through relevant content creation and storytelling.<\/span>
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<\/div><\/span>Requirements<\/h3>
Desired Qualifications & Experience:<\/u><\/b>
<\/span><\/div>- 7+ years of experience in content writing or marketing communications, preferably within the B2B domain.<\/span>
<\/span><\/span><\/li>- Strong ability to quickly learn, adapt to change, and manage multiple priorities in a fast\-paced environment.<\/span>
<\/span><\/span><\/li>- Clear understanding of content\-platform alignment and the ability to select the right platforms for different content formats.<\/span>
<\/span><\/span><\/li>- Proficiency in secondary research to support data\-backed content creation.<\/span>
<\/span><\/span><\/li>- Excellent time management and interpersonal skills, with the ability to collaborate across teams.<\/span>
<\/span><\/span><\/li>- Data\-driven mindset with hands\-on experience using Google Analytics, social media analytics, and related performance\-tracking tools.<\/span>
<\/span><\/span><\/li>- Experience in building and managing online communities.<\/span>
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<\/span><\/div>CULTURAL TRAITS (Critical Fit Requirements):<\/u><\/b><\/span>
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<\/span><\/div>- We are looking for someone who:<\/span>
<\/span><\/span><\/li>- Audience\-first and business\-driven mindset<\/span>
<\/span><\/span><\/li>- Strong ownership and accountability<\/span>
<\/span><\/span><\/li>- Data\-informed decision maker<\/span>
<\/span><\/span><\/li>- Collaborative and cross\-functional team player<\/span>
<\/span><\/span><\/li>- Adaptable, growth\-oriented, and open to change<\/span>
<\/span><\/span><\/li>- Creative thinker with structured execution<\/span>
<\/span><\/span><\/li>- High attention to quality and brand consistency<\/span>
<\/span><\/span><\/li>- Professional communicator and team enabler
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<\/span><\/li><\/ul><\/span>Benefits<\/h3>
The company offers a range of employee benefits including:<\/u><\/b><\/span>
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<\/span><\/div>- Cashless medical insurance for employees, spouses, and children<\/span>
<\/span><\/span><\/li>- Accidental insurance coverage<\/span>
<\/span><\/span><\/li>- Life insurance coverage<\/span>
<\/span><\/span><\/li>- Retirement benefits including Provident Fund (PF) and Gratuity<\/span>
<\/span><\/span><\/li>- ESI*<\/span>
<\/span><\/span><\/li>- Complementary meal coupons<\/span>
<\/span><\/span><\/li>- Company\-paid transportation<\/span>
<\/span><\/span><\/li>- Sodexo benefits for income tax savings<\/span>
<\/span><\/span><\/li>- Paternity & Maternity Leave Benefit<\/span>
<\/span><\/span><\/li>- National Pension Saving<\/span>
<\/span><\/span><\/li>- EL encashment<\/span>
- Accidental insurance coverage<\/span>
- Audience\-first and business\-driven mindset<\/span>
- Strong ability to quickly learn, adapt to change, and manage multiple priorities in a fast\-paced environment.<\/span>
- Contribute to employer branding initiatives through relevant content creation and storytelling.<\/span>
- Take ownership of content delivery for product and marketing initiatives, including email campaigns and sales enablement materials.<\/span>
- Ensure all content is optimized for traffic, engagement, and lead generation.
- Research, ideate, and produce engaging content such as blogs, e\-books, infographics, emails, newsletters, social media posts, and video scripts.<\/span>
- Own and maintain the content calendar to ensure timely and consistent delivery.<\/span>