Content & Marketing Assistant Manager
This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.
What you'll do:
- Carry out competitive analysis covering music genres, major streaming platforms and user music consumption behaviors
- Take charge of overall promotion coordination for music projects with support from data insights and market trends
- Formulate release strategies and marketing plans, and refine core selling points, product positioning and narrative promotion angles
- Oversee timelines, deliverables and budget control for all content projects
- Manage copyright licensing and compliance clearance for co-produced content
- Track core KPIs including streaming volumes, revenue and ROI
- Independently communicate, execute and advance cooperation matters, follow up contracts and maintain partner relationships
- Complete other temporary work assigned by the supervisor and the company
Who you are:
Must-Have Requirements
- Bachelor’s degree or above; majors in Music, Communication, Marketing and related disciplines are preferred.
- 3–5 years of working experience in the music industry, with proven full-cycle song promotion experience from zero to one; proficient in the complete music production workflow and marketing logic.
- Possess dual A&R and marketing capabilities; capable of independently managing end-to-end music projects with a track record of successful hit song releases.
- Familiar with promotion logics and algorithm mechanisms of mainstream music & short-video platforms, including QQ Music, NetEase Cloud Music, Douyin, Kuaishou and Bilibili.
- Excellent content planning acumen, able to spot commercially valuable music content by capturing market trends timely.
- Able to manage multiple projects simultaneously, with outstanding time management and cross-department communication & coordination skills.
- Resilient and able to thrive under heavy work pressure.
Preferred Qualifications
- Strong English proficiency
- Established personal network of artists and producers, capable of integrating industry resources to facilitate project delivery
- In-depth professional insight into specific music genres (e.g., hip-hop, folk, pop)
- Previous employment experience at record labels, hit-song indie labels or content studios of music streaming platforms
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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