Copywriter for Colgate Personal Care Marketing

Copywriter - Personal Care Marketing What you'll be working on * Develop compelling product titles and descriptions for Colgate's Optic White toothpaste line * Create marketing copy targeting the US market for the 2026 product release * Collaborate with brand and marketing teams to align messaging and brand voice * Support digital and print marketing materials for the Optic White product line Responsibilities * Craft clear, concise, and engaging product titles that highlight unique selling points * Write detailed product descriptions that emphasize benefits and features * Ensure all copy adheres to Colgate's brand guidelines and tone of voice * Conduct research on consumer insights and market trends to inform copywriting * Review and refine copy based on feedback from marketing and brand teams * Proofread and edit copy for grammatical accuracy and brand consistency Requirements * Bachelor's degree in Marketing, Communications, or related field * 3-5 years of copywriting experience in consumer packaged goods (CPG) or personal care * Strong understanding of dental care product marketing * Exceptional writing and editing skills * Proficiency in crafting persuasive and SEO-friendly content * Ability to work collaboratively in a fast-paced marketing environment * Familiarity with digital marketing platforms and content management systems