CRM Manager

We are looking for an experienced CRM Manager with solid iGaming industry experience. The role focuses on building, optimizing, and scaling CRM communications to improve player engagement, retention, and lifetime value across multiple channels.

Responsibilities

Own and manage CRM campaigns using Customer.io (email, push, in-app, SMS where applicable)
Design, build, and optimize automated customer journeys (onboarding, retention, reactivation, churn prevention)
Segment players based on behavior, lifecycle stage, and value
Collaborate closely with Product, Marketing, BI, and Tech teams to align CRM strategies with business goals
Set up and maintain event tracking, triggers, and data flows in Customer.io
Analyze campaign performance (open rate, CTR, conversion, retention, LTV) and provide actionable insights
A/B test CRM content, timing, and channels to continuously improve performance
Ensure CRM communications comply with iGaming regulations and responsible gaming policies
Maintain high-quality CRM content, personalization, and localization where needed

Requirements

2+ years of experience as a CRM Manager in the iGaming industry
Experience with bonus logic, promotions, and gamification mechanics
Strong understanding of player lifecycle, retention mechanics, and engagement strategies in iGaming
Experience with segmentation, automation, and behavioral triggers
Analytical mindset with experience working with metrics and dashboards
Ability to work with large datasets and collaborate with BI/Analytics teams
Strong attention to detail and structured approach to campaign management
Good written communication skills in English

Preferred Qualifications

SQL or basic data querying knowledge
Experience with Customer.io
Experience with additional CRM or marketing automation tools
Knowledge of A/B testing methodologies