Customer Management AVP (6 Months Contract) Up $7K

Customer Management AVP (6 Months Contract) Up $7K

Work Location: Raffles Place

Working Hours: 9AM to 6PM

Job Purpose

You will support and drive the design and execution of customer lifecycle strategies to maximise customer value, retention and engagement. Leverage data and insights to implement targeted initiatives across acquisition, engagement, onboarding journeys, cross-sell/upsell, and retention journeys.

The Job

• Lifecycle Strategy Execution

• Execute customer lifecycle initiatives across onboarding, engagement, retention and re-purchase journeys

• Drive campaigns and initiatives to improve customer lifetime value, cross-sell/upsell, and policy holdings per customer

• Design targeted segmentation and personalised engagement strategies across agent-assisted and digital channels

• Collaborate with distribution, product, digital and analytics team to deliver aligned customer initiatives

Customer Analytics & Insights Application

• Analyse and translate customer and campaign data to generate insights and actionable recommendations

• Monitor KPIs (retention, cross-sell rate, CLM, Policy holdings per customer, BOS) and provide regular performance updates

Leads and Opportunities Management

• Develop end-to-end framework for leads and opportunities assignment and tracking.

• Oversee end-to-end leads and opportunities management, governance, stakeholders alignment, and continuous optimization to improve leads quality, turnaround time, and conversion performance.

Our Requirements

• A Degree holder with 8 years of relevant experience in digital marketing, automation, process improvement

• Strong business acumen, good collaboration skills and an effective team player

• Ability to bring together and work across functional teams

• Strong analytical skills

• Results orientated