Data & Analytics Consultant, Campaign Audience Engineering

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Key Accountabilities

Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
Monitors automated triggers and evergreen campaigns, addressing any defects.
Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these improvements
Identifies and executes test-and-learn opportunities to optimize campaign performance.
Ensures processes are followed globally and consistently throughout team.
Ensures legal and privacy requirements are understood and proactively managed throughout promotional efforts.
Manages and monitors workload volume to effectively balance capacity with all incoming requests.
Ensures the accuracy, consistency, and quality of all team deliverables.

Key Metrics

Flawless execution of campaign & campaign automations.
On-time delivery of campaign audience creation, sweeps, points postings & batch registrations and other deliverables
Monitors automated and trigger-based list pulls for zero-errors to server delivery
Strategic guidance to Campaign teams in the development and implementation of marketing across inbound/outbound/paid media channels for higher success metrics
Production efficiency optimization
Proper tracking of volume of work and/or prediction of load for planned and unplanned demand
Manages resource allocation without over or under utilization
Response to escalations with sense of urgency as appropriate for a given situation
Segmentation/audience awareness

Education

Bachelors or Master’s degree in Marketing Sciences or similar discipline or an equivalent combination of education and work-related experience.

Experience

3-5 years' experience, with emphasis on business and marketing analytics
Preference given to those with areas of direct and indirect marketing, CRM and campaign management, with strongest preference to those with a background in multi-channel marketing (especially within the travel industry).

Technical Skills and Knowledge

Demonstrated use of campaign management software (Salesforce Marketing Cloud, Salesforce Data cloud) or with aptitude to adopt new analytical software
Proficient in SQL programming or similar scripting languages
Effective verbal and written communication skills
Effective problem solving
Strong interpersonal skills with ability to collaborate in a team setting
Ability to manage multiple tasks and work under tight deadlines
Ability to create presentations and effectively deliver key points of information

Data & Analytics Consultant, Campaign Audience Engineering

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