Data Insights | Especialista de Performance e Insights (Marketing Analytics)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Data Insights | Especialista de Performance e Insights (Marketing Analytics) based in Brazil.
This role is focused on transforming complex marketing and commercial data into clear, actionable insights that drive strategic decisions and business growth. You will play a key role in connecting marketing, sales, product, CX, and engineering teams through data-driven storytelling and performance analysis. The position requires a strong analytical mindset to evaluate funnel performance, campaign efficiency, and revenue impact while identifying optimization opportunities across the customer journey. You will also contribute to the design of dashboards and analytical frameworks that support daily decision-making. The environment is highly collaborative, fast-paced, and oriented toward continuous experimentation and improvement. Your work will directly influence marketing investment decisions, revenue growth, and overall business performance.
Accountabilities:
- Generate strategic insights to support decisions on marketing campaigns, customer segmentation, and commercial prioritization.
- Analyze end-to-end sales funnels to identify bottlenecks, drop-offs, and optimization opportunities.
- Evaluate marketing performance metrics such as ROI, CAC, LTV, conversion rates, and channel efficiency, recommending improvements.
- Develop deep-dive analytical studies to identify drivers of revenue and test hypotheses impacting business performance.
- Design, maintain, and evolve dashboards to support operational and strategic decision-making across teams.
- Collaborate closely with engineering teams to understand data structures, improve data quality, and ensure analytical consistency.
- Prepare and deliver executive-level presentations translating complex data into clear business recommendations.
- Support prioritization and management of analytics demands in partnership with leadership.
- Work cross-functionally with marketing, sales, product, CX, and engineering to ensure alignment on metrics and insights.
- Experience analyzing marketing and sales data in performance-driven environments.
- Strong knowledge of marketing metrics across paid media, CRM, organic, and social channels.
- Proficiency in data visualization tools such as Power BI, Tableau, or Looker.
- Working knowledge of SQL for data extraction and analysis (no advanced modeling required).
- Experience with digital sales funnels, preferably in startup or high-growth environments.
- Strong ability to build analytical studies and present insights to leadership and stakeholders.
- Excellent communication and storytelling skills for data-driven decision-making.
- Autonomous, proactive profile with strong ownership mindset.
- Experience with marketing leadership or strategy is a plus.
- Familiarity with AI tools for automation and social media metrics (YouTube, Instagram) is a differential.
- Remote-first work environment with flexibility
- Recess period without salary loss
- Meal allowance (Caju)
- Culture allowance for books, cinema, and streaming services
- Health and dental plans with optional dependents
- Life insurance coverage
- Wellness benefits including therapy and mental health support
- Access to language and tech learning programs
- Gympass / Wellhub access
- Birthday day off
- Equipment provided for remote work
- Continuous learning culture with feedback, 1:1s, and development plans.