Digital and Social Content Lead

About Reece

You might know Reece as Australia’s largest supplier of plumbing and bathroom products—but we’re so much more than that.

With 900+ branches and 9,000 team members across Australia, New Zealand and the United States, we’re a leading distributor of trade products to residential, commercial and infrastructure customers. We’re growing fast, investing in digital, and building smarter ways to connect with our customers as we work towards becoming the trades’ most valued partner.

The Opportunity

The Digital and Social Content Lead is a unique opportunity designed to help build and grow a direct-to-consumer eCommerce business within one of Australia’s most established brands. Operating at venture pace with the backing of Reece, you’ll play a key role in shaping how the brand shows up digitally, owning content, performance and optimisation end-to-end.

Working within the Marketing team, you’ll take a hands-on approach to content creation and delivery across digital and social channels, ensuring everything is aligned to commercial outcomes. You’ll also work closely with Operations Lead; founder and enthusiast of venture pace, our merchandising and category stakeholders to ensure content drives product engagement and sales.

Key Responsibilities

This is a hands on creative leadership role where you’ll:

• Create, write and publish content across web and social channels (including video, product and editorial content)

• Translate campaigns, launches and trading priorities into a clear publishing cadence

• Collaborate with internal design and content teams to scale output while maintaining quality

• Apply SEO, UX and accessibility best practices from the outset

• Partner closely with Merchandising and category leads to ensure content supports product and sales performance

• Align with marketing direction while operating with autonomy and pace

• Support the ongoing development, management and optimisation of the eCommerce platform

• Embrace AI platforms and tools to perform your role and accelerate the brand

• Bring data and analytics together to understand performance and trends and implement into brand decisions

About You

You are a hands-on, commercially minded content and digital specialist who thrives in fast-paced, build-from-scratch environments. You love the pace of a start-up but looking for security in the work you do. You enjoy taking ownership and using data to inform decisions, with a strong bias toward action.

Key skills and experience:

• 8+ years’ experience in eCommerce, digital marketing, content or social media

• Proven experience creating and delivering digital content end-to-end

• Strong understanding of SEO, analytics and major platforms (Instagram, Facebook, TikTok, Pinterest)

• Experience launching or managing eCommerce websites (highly regarded)

• Ability to link content activity to commercial and sales outcomes

• Strong stakeholder management and ability to influence across teams

• Highly organised, with the ability to manage multiple priorities and deadlines

• Background or interest in retail, interiors, design or architecture (preferred)