Digital Experience Specialist (60717)

The Digital Customer Journey & E-Commerce Manager is responsible for managing and improving the end-to-end digital customer experience across the company’s website, mobile app, digital coupons, loyalty, email, push notifications, and e-commerce platforms. This role focuses on driving customer engagement, digital sales growth, loyalty adoption, and a seamless omnichannel experience from discovery to purchase.

This position works cross-functionally with marketing, merchandising, operations, loyalty, IT, and external partners to ensure the digital experience supports company goals, promotions, and customer expectations.

Key Responsibilities:

Own and optimize the digital customer experience across web, app, email, push, loyalty, and e-commerce platforms
Map and improve the customer journey from awareness to purchase and retention
Identify friction points and recommend solutions to improve engagement, conversion, and retention
Ensure consistency of messaging, promotions, and branding across all digital touchpoints
Manage digital coupon setup, organization, testing, and customer experience
Oversee digital deal execution within loyalty and app platforms
Monitor coupon redemption performance and customer adoption trends

E-Commerce & Omnichannel

Manage homepage content, promotional updates, seasonal campaigns, and merchandising placement
Partner with internal teams and vendors to improve app and website functionality
Support curbside, delivery, and marketplace growth initiatives
Coordinate digital merchandising and promotional visibility across e-commerce platforms
Work with third-party partners including delivery marketplaces and technology vendors
Ensure customers have a consistent shopping experience across in-store and digital channels

Email, Push & Customer Communication

Build and execute customer communication plans through email and push notifications
Develop campaigns supporting weekly ads, holidays, loyalty initiatives, and e-commerce growth
Monitor open rates, click-through rates, and engagement performance

Analytics & Reporting

Track KPIs including digital sales, app engagement, coupon redemption, retention, and customer acquisition
Analyze customer behavior and campaign performance to identify opportunities