Digital Marketing & Acquisition Manager
Your responsibilities will include:
- Co-creating the marketing strategy and its tactical operationalization to drive sales growth and acquire new customers
- Managing channels for acquiring high-quality traffic (including SEO and marketing automation)
- Identifying new growth opportunities in digital marketing
- Managing the development and use of marketing automation tools (Salesforce ecosystem)
- Developing marketing automation processes that support lead and customer acquisition and nurturing
- Leveraging marketing technologies to personalize communication
- Developing marketing analytics to support business decision-making
- Monitoring key performance indicators (KPIs) of digital marketing activities
- Ensuring high-quality marketing data and its effective use
- Creating and executing SEO and GEO strategies to increase organic traffic and brand visibility (including in AI Search)
- Collaborating with content marketing, performance marketing, and IT teams
- Optimizing the website for SEO and continuously monitoring algorithm changes
- Developing team competencies in modern digital marketing
- Planning team activities and ensuring high-quality project delivery
This offer is for you if you:
- Hold a higher education degree (preferably in marketing)
- Have at least 5 years of experience in digital marketing and a minimum of 3 years in eCommerce
- Are proficient in SEO, GEO, marketing automation, and marketing analytics
- Are familiar with marketing tools (experience with Salesforce is a plus)
- Can analyze data and translate it into concrete business actions
- Have experience in project and/or team management
- Have English language proficiency at a minimum B2 level and advanced proficiency in Polish
- Work reliably, accurately, and meet deadlines
- Are a team player and can build a positive collaborative environment
- Adhere to high work standards and take responsibility for assigned tasks
You will smile when you see these benefits:
- We work in a hybrid model, and our office is located in the green Powiśle district
- We provide health prevention programs and future security- you can benefit from Medicover, Multisport, and insurance
- Access to a benefits platform where you can choose benefits and discounts best suited to your needs
- We focus on development- you will have access to training sessions, webinars, and webcasts
- For new fathers, we offer an additional two weeks of paid paternity leave
- Discounted prices on Samsung products
- Are you active and take care of your well-being? Great- you can join a company sports section
- Prefer commuting by bike? You’re welcome- we offer well-developed cyclist-friendly infrastructure
- We support continuous development- access to training, webinars, and webcasts