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Walters Art Museum

Digital Marketing Associate (38439)

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ABOUT THE WALTERS ART MUSEUM

The Walters Art Museum is among America's most distinctive museums, forging connections between people and art from cultures around the world and spanning seven millennia. Located in Baltimore’s Mount Vernon neighborhood, the Walters is free for all. The museum’s campus includes five historic buildings and 36,000 art objects.

Today, the Walters serves Baltimore and Maryland by embracing its role as educator and storyteller, using the collection as a vehicle of knowledge and cultural expression to support learning, dialogue, and community engagement. The museum is committed to public education, offering essential programs that help people to connect art to their lives. The Walters Visitor Promise aligns staff and volunteers across the museum to preserve and share the works in our care for future generations, partner with communities, and create welcoming, accessible experiences for visitors. The museum offers challenging and creative work opportunities by promoting collaboration and teamwork.

OVERVIEW OF ROLE
The Walters Art Museum seeks a creative, innovative, and detail-oriented digital marketing professional to fill the position of Digital Marketing Associate in the Communications and Content Department. We are looking for someone with fresh ideas and great instincts, who works quickly and has the ability to create compelling content in a range of formats across multiple platforms.

The position reports to the Senior Manager of Communications and works with colleagues in a collaborative, goal-oriented team, as well as interdepartmentally to create and produce high quality, unique, experiential stories that engage audiences, build support, drive attendance, and increase awareness of the Walters. This role serves as the primary creator of digital communication materials including interactive social media posts and marketing emails across departments, among other digital communications.

DUTIES AND RESPONSIBILITIES

  • Tell compelling stories about the Walters on social media platforms, through daily text, photo, and short-form video posts using the Walters’ consistent, engaging, and approachable brand voice that aligns with the museum’s mission.
  • Recommend strategies across social media platforms and other digital marketing to amplify the work of the museum, including exhibition, programming, fundraising, and other museum initiatives.
  • Collaborate with Marketing and Communications colleagues to seamlessly integrate social media and email marketing into departmental and institutional goals.
  • Conceptualize, film, and edit short-form video content that engages social media audiences. Work with Videographer on short form video content as needed.
  • grow and manage an online community of art lovers across the Walters’ social media platforms (Facebook, X, Instagram, YouTube, Threads, etc.) through organic and paid posts and campaigns, increasing the organization’s reach and strategically engaging our audiences.
  • Maintain our consistent identity across social media platforms, in alignment with the museum’s strategic goals and brand voice.
  • Work both individually and alongside the Senior Manager of Communications, Content Writer, and IT Specialist to execute episodes of the museum’s podcast, Free Admissions.
  • Mobilize our audience and supporters by producing email marketing materials that inspire interaction, donations, and boost attendance.
  • Monitor the news cycle and use digital media tools to amplify stories that are key to the Walters’ strategic priorities.
  • Monitor online conversations related to the Walters Art Museum.
  • Draft original content and adapt existing content from various internal sources (collection database, curators, conservators, etc.) to engage a variety of audiences.
  • Stay up-to-date with digital trends and engage where appropriate.
  • Track social media and email marketing metrics via museum-wide Metrics Team; analyze metrics to refine communications strategies.
  • Generate metrics reports to inform internal stakeholders about overall digital engagement as well as specific campaigns.
  • Perform other duties as assigned.