Digital Marketing Executive

The Digital Marketing Executive will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data\-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead\-gen tools.<\/span><\/span><\/span><\/span>
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Key Responsibilities<\/b><\/span><\/span><\/span><\/span> <\/b><\/span>
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1. Performance Marketing<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google.<\/span><\/span><\/span><\/span>
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Define campaign goals (traffic, leads, brand reach) and set budgets accordingly<\/span><\/span><\/span><\/span>
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Monitor CPL (Cost per Lead), CTR, and conversion rates weekly.<\/span><\/span><\/span><\/span>
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Collaborate with design and content teams to ensure ad creatives match brand standards.<\/span><\/span><\/span><\/span>
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2. Lead Funnel Management<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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- Manage end\-to\-end lead funnel: ad to CRM capture to follow\-up.<\/span><\/span><\/span><\/span>
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- Integrate Meta Ads with WhatsApp API + Zoho CRM<\/span><\/span><\/span><\/span>
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- Set up automated lead tagging, follow\-up triggers, and basic drip campaigns.<\/span><\/span><\/span><\/span>
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- Monitor lead quality and provide feedback to the sales team regularly.<\/span><\/span><\/span><\/span>
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  3. Content Strategy & SEO<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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  - Support Social Media Manager in campaign planning and distribution<\/span><\/span><\/span><\/span>
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  - Oversee SEO optimization for websites and blogs (keywords, backlinks, ranking reports)<\/span><\/span><\/span><\/span>
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  - Work on landing page A/B testing and performance improvement<\/span><\/span><\/span><\/span>
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  - Identify high\-performing content formats and guide the team on execution.<\/span><\/span><\/span><\/span>
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    4. Analytics & Reporting<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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    - Maintain dashboards for ad performance, lead source tracking, and engagement reports.<\/span><\/span><\/span><\/span>
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    - Share bi\-weekly reports with senior management including ROI, spend, and recommendations<\/span><\/span><\/span><\/span>
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    - Use tools like Meta Business Suite, Google Analytics, and Zoho CRM<\/span><\/span><\/span><\/span>
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    - Adjust marketing plans based on trends, performance drops, or opportunity windows<\/span><\/span><\/span><\/span>
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      5. Platform Management<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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      - Oversee listings on Social platforms.<\/span><\/span><\/span><\/span>
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      - Ensure the LIVXS website is up to date, functional, and optimized for mobile<\/span><\/span><\/span><\/span>
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      - Coordinate with web developers or external vendors when needed<\/span><\/span><\/span><\/span>
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      - Keep track of monthly marketing spend and budget allocation<\/span><\/span><\/span><\/span>
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        Requirements<\/h3>
        Key Skills Required<\/b><\/span><\/span><\/span><\/span> <\/b><\/span>
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        Hands\-on experience with Meta Ads , Google Ads, and WhatsApp CRM tools<\/span><\/span><\/span><\/span>
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        Strong understanding of conversion funnels, lead nurturing, and retargeting.<\/span><\/span><\/span><\/span>
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        Good sense of visual content and storytelling to guide ad creatives<\/span><\/span><\/span><\/span>
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        Familiarity with Zoho CRM, Zoho Marketing tools, and performance dashboards<\/span><\/span><\/span><\/span>
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        Ability to balance creative thinking with numbers and targets<\/span><\/span><\/span><\/span>
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        Qualifications Preferred<\/b><\/span><\/span><\/span><\/span> <\/b><\/span> <\/b><\/span>
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        1\u20132 years of digital marketing experience, preferably in the events, media, or creative industry<\/span><\/span><\/span><\/span>
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        Bachelor\u2019s degree in Marketing, Business, or Communications<\/span><\/span><\/span><\/span>
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        Experience with managing \u20b940K\u2013\u20b91L+ monthly ad budgets<\/span><\/span><\/span><\/span>
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        Understanding of the wedding/lifestyle space and audience behaviour is a plus<\/span><\/span><\/span><\/span>
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