Digital Marketing
Job Summary
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We are looking for a results\-driven Digital Marketing Executive to plan, implement, and manage
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our digital marketing strategies. The ideal candidate will be responsible for increasing brand
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awareness, driving website traffic, and generating leads through digital channels.
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Key Responsibilities
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● Plan and execute digital marketing campaigns across multiple channels
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● Manage social media platforms (Instagram, Facebook, LinkedIn, etc.)
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● Handle SEO and SEM activities to improve website rankings
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● Manage paid campaigns (Google Ads, Meta Ads)
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● Coordinate with design and content teams for creatives and posts
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● Analyze performance using tools like Google Analytics and prepare reports
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● Monitor trends and suggest improvements to digital strategies
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● Manage email marketing and lead generation campaigns
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Required Skills & Qualifications
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● Bachelor\u2019s degree in Marketing or a related field
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● 1\u20134 years of experience in digital marketing (Freshers with relevant skills may
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apply)
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● Strong knowledge of SEO, SEM, and social media marketing
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● Experience with Google Analytics, Google Ads, and Meta Ads
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● Basic knowledge of content marketing and email campaigns
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● Good communication and analytical skills
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Preferred Skills
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Digital Strategy & Planning
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● Identify market trends, audience insights, and competitor activities
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● Plan and execute integrated digital marketing campaigns
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● Tools: Google Trends, SEMrush, SimilarWeb, Miro
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● Frequency: Weekly
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Social Media Management
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● Manage, schedule, and publish content across social platforms
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● Monitor engagement, comments, and performance metrics
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● Tools: Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite, Sprout
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Social
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● Frequency: Daily
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Search Engine Optimization (SEO)
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● Conduct keyword research and on\-page/off\-page optimization
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● Perform website audits and improve organic search rankings
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● Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO, Screaming Frog
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● Frequency: Weekly
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SEM / Paid Advertising
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● Launch, manage, and optimize paid campaigns across search, display, and video
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platforms
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● Track conversions and optimize budgets for maximum ROI
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● Tools: Google Ads, Meta Ads Manager, Bing Ads, Google Tag Manager, UTM.io
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● Frequency: Daily
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Email & CRM Marketing
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● Design and execute automated email campaigns
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● Segment audiences and personalize communication
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● Tools: Mailchimp, HubSpot, Zoho CRM, Brevo, Zapier
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● Frequency: Weekly
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️
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Content Creation & Design
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● Create engaging content including creatives, blogs, social posts, and marketing
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assets
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● Collaborate with design and content teams for brand consistency
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● Tools: Canva, Figma, Adobe Photoshop, Grammarly, Pexels
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● Frequency: Daily
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Analytics & Reporting
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● Track website traffic, campaign performance, and conversions
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● Prepare weekly and monthly performance reports with actionable insights
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● Tools: Google Analytics (GA4), Looker Studio, Excel, Meta Insights
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● Frequency: Weekly / Monthly
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Marketing Automation & Retargeting
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● Set up tracking pixels, tags, and automated marketing workflows
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● Execute remarketing and retargeting campaigns
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● Tools: Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Zapier
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● Frequency: Weekly
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Website Management & Optimization
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● Manage website updates and landing pages
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● Improve website performance, speed, and user experience
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● Tools: WordPress, Webflow, GTmetrix, Hotjar
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● Frequency: Monthly
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Competitor Research & Market Insights
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● Monitor competitor strategies, content, and performance
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● Identify market trends and growth opportunities
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● Tools: BuzzSumo, Social Blade, Google Alerts, Statista
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● Frequency: Weekly
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Requirements<\/h3>
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Requirements<\/h3>Preferred Skills & Qualifications
<\/div>● Proven experience in digital marketing or performance marketing
<\/div>● Strong understanding of SEO, SEM, social media, and analytics
<\/div>● Hands\-on experience with marketing tools and automation platforms
<\/div>● Data\-driven mindset with strong analytical skills
<\/div>● Excellent communication and creative thinking abilities
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Benefits<\/h3>What We Offer
<\/div>● Growth\-oriented and collaborative work environment
<\/div>● Continuous learning and professional development opportunities
<\/div>● Competitive salary based on experience
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● Proven experience in digital marketing or performance marketing
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● Strong understanding of SEO, SEM, social media, and analytics
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● Hands\-on experience with marketing tools and automation platforms
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● Data\-driven mindset with strong analytical skills
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● Excellent communication and creative thinking abilities
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Benefits<\/h3>
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Benefits<\/h3>What We Offer
<\/div>● Growth\-oriented and collaborative work environment
<\/div>● Continuous learning and professional development opportunities
<\/div>● Competitive salary based on experience
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● Growth\-oriented and collaborative work environment
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● Continuous learning and professional development opportunities
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● Competitive salary based on experience
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