Digital Marketing Manager - B2B Events
Role Overview<\/b>
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We are seeking a results\-driven Digital Marketing Manager with proven experience in \npromoting large\-scale B2B events such as conferences, summits, and exhibitions. The role requires someone who can develop and execute integrated digital strategies to \ndrive delegate registrations, enhance sponsor visibility, and strengthen brand presence \nacross multiple channels. The ideal candidate will have a strong grasp of digital \nmarketing tools, data analytics, and content strategy tailored to the events industry.
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Key Responsibilities <\/b>
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● Digital Strategy & Campaign Management <\/b><\/u>
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■ Develop and execute digital marketing strategies to achieve event \nattendance, lead generation, and sponsorship visibility goals.
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■ Manage multi\-channel campaigns (email, paid media, SEO/SEM, social \nmedia, display, retargeting, influencer/partner outreach).
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■ Optimize marketing funnels for delegate acquisition and sponsor \nengagement.
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● Content & Communications <\/b><\/u>
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■ Work closely with content and production teams to design messaging \ntailored for conferences and summits.
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■ Oversee event websites, landing pages, blogs, newsletters, and event apps \nto ensure brand consistency.
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■ Develop creative campaigns around event themes, speakers, and \nsponsors.
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● Data, Analytics & Optimization <\/b><\/u>
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■ Track, analyse, and report on campaign performance against KPIs such as registrations, engagement, and cost\-per\-lead.
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■ Use CRM and marketing automation platforms to segment audiences and personalise outreach.
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■ Continuously refine campaigns based on data insights and audience behaviour.
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● Stakeholder & Partner Engagement <\/b><\/u>
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■ Collaborate with sponsors and exhibitors to maximize their digital \npresence and ROI.
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■ Manage digital collaborations with media partners, associations, and \nindustry influencers.
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■ Ensure digital deliverables align with sponsorship agreements.
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● Team & Vendor Management <\/b><\/u>
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■ Lead external agencies, freelancers, and digital vendors for creative, \nmedia buying, and analytics.
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■ Guide junior marketing staff in campaign execution and reporting.
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Requirements<\/h3>
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Requirements<\/h3>Required Experience <\/u>\n<\/b>
<\/b><\/div>● Minimum 5+ years in B2B Digital marketing.
<\/div>● Proven track record of delivering measurable results in lead conversions and target audience visibility. \n
<\/div>● Experience in managing marketing budgets, media buying, and ROI tracking. \n
<\/div>● Hands\-on expertise with marketing automation, CRM systems, Google Analytics, \nand campaign management platforms.
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<\/div>Skills & Competencies <\/u><\/b>\n
<\/div>● Strong knowledge of digital channels (SEO, PPC, email, paid social, \nprogrammatic). \n
<\/div>● Excellent copywriting and content positioning skills tailored for B2B audiences.
<\/div>\n● Analytical mindset with ability to interpret campaign data and present actionable \ninsights. \n
<\/div>● Strong project management and multitasking skills in a deadline\-driven \nenvironment. \n
<\/div>● Ability to collaborate cross\-functionally with content, sales, production, and \ndesign teams.
<\/div>\n● Up\-to\-date understanding of digital trends in the events and B2B marketing \nspace. \n
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<\/div>Preferred Background <\/u><\/b>\n
<\/div>● Prior experience marketing international summits, exhibitions, or large B2B \nconferences.
<\/div>\n● Exposure to industries like Technology, BFSI, Manufacturing, or Luxury Lifestyle \nevents.
<\/div>\n● Familiarity with account\-based marketing (ABM) and LinkedIn campaigns for \nB2B lead generation. \n
<\/div>● Bachelor\u2019s or Master\u2019s degree in Marketing, Communications, or a related field. \n
<\/div>● Certifications in Google Ads, HubSpot, or equivalent platforms are an advantage.
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● Minimum 5+ years in B2B Digital marketing.
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● Proven track record of delivering measurable results in lead conversions and target audience visibility. \n
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● Experience in managing marketing budgets, media buying, and ROI tracking. \n
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● Hands\-on expertise with marketing automation, CRM systems, Google Analytics, \nand campaign management platforms.
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Skills & Competencies <\/u><\/b>\n
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● Strong knowledge of digital channels (SEO, PPC, email, paid social, \nprogrammatic). \n
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● Excellent copywriting and content positioning skills tailored for B2B audiences.
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\n● Analytical mindset with ability to interpret campaign data and present actionable \ninsights. \n
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● Strong project management and multitasking skills in a deadline\-driven \nenvironment. \n
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● Ability to collaborate cross\-functionally with content, sales, production, and \ndesign teams.
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\n● Up\-to\-date understanding of digital trends in the events and B2B marketing \nspace. \n
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Preferred Background <\/u><\/b>\n
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● Prior experience marketing international summits, exhibitions, or large B2B \nconferences.
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\n● Exposure to industries like Technology, BFSI, Manufacturing, or Luxury Lifestyle \nevents.
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\n● Familiarity with account\-based marketing (ABM) and LinkedIn campaigns for \nB2B lead generation. \n
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● Bachelor\u2019s or Master\u2019s degree in Marketing, Communications, or a related field. \n
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● Certifications in Google Ads, HubSpot, or equivalent platforms are an advantage.
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