Digital Marketing Manager
- Digital Campaign Management: Develop, execute, and manage digital marketing campaigns with a strong focus on Google Ads, PPC campaigns, META campaigns, etc.
<\/li> - Social Media Strategy and Engagement: Develop and evolve social media strategies that drive engagement, revenue, and brand follower\-ship across platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
<\/li> - Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies to update campaign strategies.
<\/li> - Cross\-Functional Collaboration: Work closely with cross\-functional teams, including sales, developers, and others, to ensure cohesive and effective digital marketing strategies that align with overall business goals.
<\/li> - Advertising Budget Management: Manage advertising budgets, allocate resources effectively, and optimize campaign spending to achieve desired outcomes and maximize ROI.
<\/li> - Performance Measurement and Optimization: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and optimising strategies based on insights.
<\/li> - Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to increase market reach, enhance customer engagement, and drive revenue.
<\/li> - A/B Testing and Experimentation: Plan, execute, and measure experiments and conversion tests to optimize campaign effectiveness and user experience.
<\/li> - Customer Journey Analysis: Utilize strong analytical skills to evaluate the end\-to\-end customer experience across multiple channels and touchpoints, identifying opportunities for improvement.
<\/li> - Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and technologies, providing thought leadership and recommendations for their adoption where appropriate.
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<\/div><\/span>Requirements<\/h3>
Proven experience as a Digital Marketing Manager or similar role, with a strong focus on paid digital campaigns<\/b>
<\/span><\/span><\/span><\/p>- Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
<\/li> - In\-depth knowledge of Google Ads, PPC campaigns, and other paid advertising platforms
<\/li> - Strong analytical skills with experience in market research and data\-driven decision\-making
<\/li> - Demonstrated ability to collaborate with cross\-functional teams and manage complex projects
<\/li> - Proficiency in using marketing and analytics tools (e.g., Google Analytics, SEMRush, etc.)
<\/li> - Excellent communication and leadership skills
<\/li> - Bachelor\u2019s degree in Marketing, Communications, Business, or a related field (Master\u2019s preferred)
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<\/div><\/span>Benefits<\/h3>
- Opportunity to work in a fast\-paced and dynamic environment.
<\/li> - Make a real impact on the company's growth and success.
<\/li> - Be part of a collaborative and supportive team.\u200b
<\/li> - Personal Loans
<\/li> - Free online doctor consultations
<\/li> - Monthly engagement activities
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<\/div><\/span>
- Opportunity to work in a fast\-paced and dynamic environment.
- Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok