Digital Marketing Senior Officer

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

PT FWD Insurance Indonesia (“FWD Insurance”), a joint-venture insurance company and a part of FWD Group, previously known as PT Commonwealth Life, has successfully merged with PT FWD Life Indonesia (“FWD Life”) as of 1 December 2020 and will be known as FWD Insurance.

The merger of FWD Life and FWD Insurance has led to a more comprehensive range of products, including unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce, and corporate.

FWD Insurance is registered and supervised under Otoritas Jasa Keuangan (“OJK”).

FWD Insurance is a member of Indonesia Financial Services Alternative Dispute Resolution Center.

We're looking for a technically strong digital marketer who genuinely understands content and social media, not just how platforms work, but what makes content earn attention and how to brief a creative team to get there.
You'll be the operational and digital backbone of our marketing team. You own the website, manage the SEO pipeline, keep projects moving and you're sharp on content to write briefs that give the creative agency real direction.
If you've built your career on the technical side of digital marketing but you've developed a real instinct for content, copy, and what works on social, this is the role for you.

Web, SEO & Technical Operations

• Own website health monitoring, content publishing SLA (max 2 days from approval), and CMS management
• Coordinate SEO content pipeline, keyword briefing, publishing workflow, basic on-page optimization
• Monitor AIO/GEO keyword visibility and coordinate with content team to maintain and improve citations
• Manage UTM structure, basic GA4 read, redirect management, and basic tech audit
• Share CMS knowledge with internal teams (DC, Ops, Product) as internal go-to for web issues
• Keep documentation, SOPs, and project tracking up to date
  

Content, Social Media & Project Coordination

• Develop content ideas and angles across IG, TikTok, FB, YouTube
• Write content briefs for the creative agency clear on audience, message, angle, format, and platform behavior
• Manage monthly content calendar, ensure healthy pillar balance
• First-level review of agency output before manager approval
• Support GTM activations, always-on content rhythm, KOL coordination, and campaign rollouts
• Coordinate across creative agency, media buying agency, and web vendor to keep timelines tight