Digital Product Manager – Website & Growth

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Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

We are looking for a growth-oriented Digital Product Manager to lead our public website experience and digital growth platform capabilities. This role will own the website experience, content management ecosystem, campaign landing pages, personalization capabilities, SEO initiatives, and experimentation roadmap.

You will work closely with Marketing, Design, Engineering, and Analytics teams to create engaging digital experiences that drive customer acquisition, improve conversion, and support business growth objectives.

What You'll Do:

Product Ownership & Strategy

Own the product roadmap for the public website and digital growth platform.
Define strategies that improve customer engagement, acquisition, and conversion performance.
Lead initiatives focused on personalization, content optimization, and experimentation.
Identify opportunities to enhance the customer journey across discovery and consideration stages.

Website & CMS Ownership

Own the website experience and content platform capabilities.
Manage and optimize Contentful as the enterprise CMS platform.
Partner with Marketing to support campaign execution, landing page experiences, and content delivery.
Drive continuous improvements to website usability, performance, and content effectiveness.

Growth & Optimization

Lead personalization, and experimentation initiatives.
Define hypotheses, measure results, and implement improvements based on customer behavior and performance data.
Leverage analytics insights to improve traffic quality, engagement, and conversion outcomes.
Drive website optimization initiatives that support acquisition goals.

Delivery & Execution

Manage and prioritize the product backlog.
Create product requirements, user stories, and acceptance criteria.
Lead sprint planning and Agile delivery activities with engineering and design partners.
Coordinate releases and ensure successful implementation of growth initiatives.

Analytics & Stakeholder Management

Utilize GA4 and other analytics tools to monitor customer behavior and website performance.
Develop data-driven recommendations that influence product and marketing strategies.
Partner closely with Marketing, Design, Engineering, Analytics, and Business stakeholders.
Communicate product priorities, roadmap updates, and performance outcomes to leadership.

Success Measures

Website Traffic Growth
Conversion to Application Start
Campaign Performance
Customer Engagement Metrics
Experimentation Success Rate

Qualifications

3–5 years of Product Management experience in digital products, web platforms, growth, e-commerce, fintech, banking, or related industries.
Experience owning customer-facing websites or digital experiences.
Experience working with CMS platforms such as Contentful.
Understanding of SEO, personalization, digital analytics, and experimentation practices.
Strong Agile product management experience including backlog ownership and sprint planning.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management capabilities.

Nice to Have

Experience with GA4 or similar digital analytics platforms.
Experience partnering closely with Marketing teams.
Experience in financial services, fintech, or highly regulated environments.
Experience driving website conversion optimization programs.

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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