FreeHire

Nue

Director, Acquisition Marketing

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What You’ll Do:

We're hiring a Director of Demand Generation to architect — not just operate — the demand engine for Nue's next phase of growth. This is the missing link in our marketing leadership team: the person who turns positioning into pipeline, owns the integrated demand architecture across SEM, SEO/AEO, the website, paid social, ABX air cover, and emerging channels, and partners across product marketing, growth, content, and sales to make the system actually work.

You'll join a marketing leadership team that's already operating cross-functionally and a company that's in active rebuild mode — new positioning ('agentic revenue architecture'), a new website launching in four months, and a fundraising round in motion. If you've ever wanted to design the demand engine instead of inheriting one, this is that moment.

This role reports to the CMO and is on a clear path to Head of / VP of Demand or Growth as the team scales. We hire leaders first and let them build their teams.

Responsibilities:

Architect the demand engine
  • Design and own the integrated demand architecture across paid, organic, owned, and earned channels — built as a system, not a stack of channel tactics
  • Translate Nue's positioning ("agentic revenue architecture") into a buyer journey that captures, nurtures, and converts the multi-stakeholder enterprise committee (RevOps, Finance, CRO, Sales Ops)
  • Set the channel-by-channel prioritization, sequence, and budget logic — and reset it as the market and the company move

Lead the website rebuild
  • Co-own the launch of Nue's new website — information architecture, persona-to-page mapping, structured data, conversion paths, and measurement
  • Make the site the foundation every other channel sits on top of, not an afterthought to channel work

Win in AEO and LLM visibility
  • Stand up Nue's Answer Engine Optimization program from the ground up — citation modeling, answer-pattern content, structured data, and multi-LLM testing across ChatGPT, Claude, Gemini, and Perplexity
  • Build LLM visibility into a defensible advantage as zero-click search reshapes how enterprise buyers find solutions

Own SEM, paid social, ABX air cover, and emerging channels
  • Run SEM as our fastest learning lever — fast signal, sharp budget discipline, and a kill rule for low-pipeline-ratio campaigns
  • Lead paid social and third-party media buys with an ABM-first lens (broad B2B social rarely earns its budget)
  • Partner with the VP, Growth on ABX air cover for strategic accounts; co-own OOH agency selection and measurement
  • Run controlled experiments on emerging paid-AEO surfaces (ChatGPT self-service ads, etc.) with real test design, not buzzword chasing

Measure what matters
  • Pipeline ratio (return on ad spend) as the unifying lens across every channel
  • Start with last-touch and self-reported attribution; evolve toward multi-touch as the data matures
  • Defensible measurement frameworks for hard-to-measure spend (OOH, brand, dark funnel) — earn the budget to scale, not false precision

Operate AI-first
  • Use AI as a force multiplier — Claude, ChatGPT, Profound, agentic workflows — to move at the speed Nue's stage demands
  • Build an architectural alternative to legacy ABM platforms;


What You'll Bring:

  • 10+ years in demand generation, growth, or performance marketing leadership, ideally in B2B SaaS with enterprise motion
  • Track record of architecting demand engines — not just operating channels someone else designed
  • Real, recent expertise in AEO / LLM visibility (Profound or equivalent, answer-pattern content, structured data, multi-LLM testing). This is a must-have, not a plus
  • Proven SEM, SEO, paid social, and conversion optimization fundamentals — with the budget discipline to kill what isn't working and reinvest
  • Hands-on experience leading a website rebuild and conversion architecture
  • Comfort partnering with sales and RevOps on enablement, ICP discipline, and close-rate problems — not just lead volume
  • Architect-level instinct on AI tooling: AI is a personal practice, not a slide deck. Bonus if you've replaced a legacy platform with an AI + API stack
  • Team-design instinct: a point of view on first hires, in-house vs. agency, and OOH partner selection
  • Opinionated, fast, and biased to action. We reward people who break things over people who wait to be told what to do


Why This Role, Why Now

  • Greenfield demand engine. The architecture is yours to design
  • Foundational moment. New positioning launched, website rebuild in motion, new brand unfolding — every piece you build compounds
  • Equity timing. Joining now lands you on a step-change valuation curve, not after it
  • Real autonomy. Tight, senior leadership team that gives direction and gets out of the way
  • AI-native by default. We move at the speed AI makes possible — and the team is built around that