Director, Commercial Intelligence - North America (Boston, MA - Hybrid)

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

Tonies is seeking a highly analytical and commercially minded Director, Commercial Intelligence to serve as the strategic analytics partner to the VP of Omnichannel Sales and General Manager, North America.

This position sits at the intersection of:

• Commercial Strategy

• Data Analytics

• Retail & Ecommerce Performance

• Scenario Planning

This role is responsible for transforming commercial data and insights into actionable business intelligence that improves commercial decision-making, identifies risks and opportunities, and strengthens alignment across Sales, Marketing, Finance, and Operations. This role will be hybrid - in office time will be required once our Boston office location is open (late 2026).

Commercial Intelligence & Decision Support

• Serve as the primary commercial intelligence partner to the VP of Omnichannel Sales and General Manager, North America.

• Translate existing data and reporting into actionable business insights and recommendations.

• Identify commercial risks, opportunities, and emerging trends across channels.

• Support annual planning, QBRs, and strategic initiatives through analytical interpretation and scenario analysis.

• Present findings and recommendations to leadership teams.

Forecast Challenge & Commercial Governance

• Collect, vet, and provide commercial insights and intelligence to Global Operations to support demand forecast development

• Partner with North America and Global Operations to review forecasts and assumptions for accuracy

• Independently pressure-test commercial assumptions and identify inconsistencies.

• Evaluate risks, upside opportunities, and potential business impacts.

• Escalate material risks and gaps in assumptions to leadership.

• Support alignment discussions between Commercial and Operations teams.

This role owns the commercial intelligence that drives forecasts and will “handshake” with ops on the final forecast numbers, but it does not own the underlying forecast model.

Partnership with Data & Insights

• Partner with the global Data & Insights team to leverage existing reporting, analytical tools, and data assets.

• Define business questions and analytical requirements for North America.

• Provide commercial context to help prioritize analytical initiatives.

• Utilize existing dashboards, reporting capabilities, and systems rather than creating parallel solutions.

Advanced Analytics

• Evaluate relationships between:

  • Toniebox installed base growth

  • Attach rates

  • Retail productivity

  • Promotional performance

  • SKU productivity

  • Assortment effectiveness

  • Consumer purchasing behavior

• Improve visibility into retailer performance, sales trends, inventory risk, promotional effectiveness, and growth opportunities.

• Drive greater transparency and consistency in how commercial performance is measured across NA.

Cross-Functional Partnership

• Partner closely with:

  • Omnichannel Sales

  • Marketing

  • Finance

  • Operations

  • Global D&I Team

• Support strategic initiatives including:

  • Retail expansion opportunities

  • Product launches

  • Promotional planning

  • Pricing analysis

  • Customer performance reviews

  • Investment decisions

• Act as a trusted advisor and thought partner across the organization.

Required Qualifications

• 10+ years of experience in one or more of the following:

  • Business Analytics

  • Commercial Analytics

  • Revenue Management

  • Data Science

  • Consumer Products Analytics

  • Retail Analytics

• Strong understanding of omnichannel retail and ecommerce businesses.

• Advanced analytical and modeling capabilities.

• Experience building executive-level reporting and business intelligence tools.

• Strong SQL and translating insights into business decisions.

• Ability to challenge assumptions constructively and influence stakeholders at all levels.

• Excellent communication and presentation skills.

• Demonstrated ability to work cross-functionally in a fast-paced environment.

Preferred Qualifications

• Experience supporting major retailers such as Walmart, Target, Amazon, or similar accounts.

• Experience in consumer products, toys, entertainment, juvenile products, or related industries.

• Experience with:

  • SQL

  • Power BI

  • Tableau

  • Looker

  • Advanced Excel / Google Sheets

• Experience leveraging AI-enabled analytics and automation tools.