Director of Brand Strategy

Title: Director of Brand Strategy

Company Overview:
Do you enjoy making a difference in a child's life, transforming education, and evolving learning? Come join Teachstone, the interaction company! Teachstone® was founded in 2008 to deliver the Classroom Assessment Scoring System® (CLASS®) nationwide and around the globe. Developed through years of research, the CLASS observation tool measures the interactions between teachers and children, which have been shown to drive learning and lifelong achievement. Teachstone helps organizations conduct classroom observations and provides professional development so that teachers improve, and children learn more. Our online subscription service, myTeachstone, simplifies CLASS implementation by combining observation data with a robust library of CLASS resources and professional development.

At Teachstone, everything we do is about improving the ways teachers interact with their students. We train coaches and observers, build and deliver online support programs, design professional development – all of it grounded in one proven fact: the interactions teachers have with students have a lasting impact on their academic and developmental success. By helping educators describe, measure and improve their interactions and relationships with students, Teachstone is transforming education nationwide, one interaction at a time.

Role Overview:

We are looking for a visionary, highly strategic, and market-making Director of Brand Strategy to establish, elevate, and lead Teachstone’s brand strategy across narrative, creative, and content. Reporting to the VP of Marketing and Brand, this high-visibility leadership role will blend meticulous strategic thinking with strong creative judgment to strengthen Teachstone’s market position as the ultimate trusted authority on educational interaction quality. You will develop and own how Teachstone is positioned in the market and ensure that positioning comes to life consistently across every digital, verbal, and physical touchpoint.

Role Responsibilities:

Brand Authority, Positioning & Market Creation

Evolve Teachstone’s brand narrative and identity to solidify its position as the market creator and trusted expert in interaction quality.
Lead market positioning work, defining how we differentiate from competitors and how we create new value categories in the minds of our customers.
Direct our content strategy, ensuring we are leading with thought leadership that matters to the ecosystem.

Creative Direction & Brand Governance

Maintain absolute brand consistency across every channel, ensuring that the "Teachstone Way" is felt in every webinar, sales deck, and social post.
Partner with product and sales leadership to bridge the gap between product innovation and brand storytelling.

Role Qualifications:

7+ years of experience in brand strategy, creative direction, or product marketing with a focus on category creation.
Exceptional narrative ability, you can take complex research and turn it into a movement.
Experience in the EdTech or Education sector is highly preferred.

Role Preferred Qualifications:

We encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.

What We Offer:

Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
Salary Range: $112,000 – $140,000
Comprehensive benefits: Medical/dental, 401(k), PTO, insurance, development opportunities. Details provided at offer. Eligibility depends on your role and employment status.

Ready to Make a Difference?

At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!