Director of Co-Mineral Sales

Who we are:

Electra is reinventing ironmaking from the ground up with a breakthrough electrochemical technology that produces high purity clean iron and critical co-minerals. With two operating pilots in Boulder and a new demonstration facility underway in Jefferson County, we’re on track to reach commercial scale by the end of the decade. Backed by over $300 million and strategic partnerships with global leaders across mining, steel, and big tech, momentum is on our side. Recognized by Fast Company as a Most Innovative Company and a Next Big Thing in Tech, and named one of TIME’s 100 Climate Leaders, we’re building a company shaping the future of industry. If you’re looking to make an impact and join a team that’s driven, focused, and scaling, we want to hear from you.

What you will do:

The Director of Co-Mineral Sales will lead Electra’s commercial strategy and execution for critical co-minerals. This role is responsible for identifying and/or developing markets and customers for the valuable critical co-minerals generated by Electra’s process of creating high-purity, clean iron. This role will work closely with the Head of Technology Commercialization and other internal and external stakeholders to define the appropriate co-minerals and form factors to be developed by Electra.

The ideal candidate is a strategic, results-driven sales leader with deep industrial experience, strong market knowledge, and a passion for advancing clean and sustainable technologies.

Responsibilities include:

• Develop and execute a comprehensive sales strategy targeting critical co-mineral customers
• Drive revenue growth, market penetration, and customer adoption of Electra’s critical co-mineral products
• Own and manage sales forecasting, pipeline development, and performance tracking through CRM systems
• Build and maintain strong relationships with key stakeholders, including executives and decision-makers within the critical co-mineral sectors
• Lead complex negotiations and secure high-value, strategic contracts
• Navigate multi-stakeholder procurement processes and long sales cycles
• Monitor and stay ahead of market trends, sustainability regulations, and industry developments
• Partner cross-functionally with Marketing, Product, and Operations to align go-to-market strategies with customer needs
• Provide actionable market insights to inform product development and overall commercial strategy
• Represent Electra at industry events, conferences, and trade shows
• Foster a high-performance sales culture through coaching, mentorship, and active leadership
• Lead by example as a hands-on sales leader, managing both team performance and a personal book of business
• Ensure compliance with health, safety, and company policies
• Perform additional duties as assigned

What we need you to bring to the team:

• Bachelor’s degree in Business, Marketing, or a related field required
• 15+ years of progressive B2B sales experience, ideally within industrial, steel, mining, or clean technology sectors
• Proven track record selling into industrial markets and navigating complex, multi-stakeholder buying environments
• Strong understanding of market dynamics, including sustainability regulations and low-carbon material trends
• Demonstrated ability to structure and negotiate high-impact, strategic agreements
• Experience collaborating in executive-level customer engagements and joint selling environments
• Strong CRM utilization for pipeline management and sales execution
• Strong executive presence with the ability to influence and build credibility across senior stakeholders
• Hands-on, “player-coach” leadership style with the ability to drive both strategy and execution
• Proven ability to build and scale high-performing sales teams through coaching, communication, and accountability
• Exceptional communication, negotiation, and relationship-building skills
• Results-oriented with strong commercial acumen and strategic thinking