VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role uses those capabilities and translates them into market growth — owning the consumer relationship, the commercial results, and the operating rhythm for the Americas region.
What you will do at VeSync:
Customer Lifecycle & Consumer Relationship Ownership
Design and own the Americas consumer lifecycle architecture, which includes acquisition, activation, retention, referral, revenue
Manage cohort performance — track and act on 30/60/90-day retention curves, repeat purchase rate, and AOV trends
Lead lifecycle program activation: welcome series, cart abandonment, win-back, replenishment, VIP, churn risk, and service recovery
Define consumer segmentation logic and work with Global DTC platform team to activate segments in CDP
Own member/subscriber economics: active member value, contribution profit per member, CLV modeling
Commercial P&L Leadership
Own Americas DTC P&L — revenue, margin, CAC, LTV, inventory efficiency, and contribution profit
Set and manage sales forecasts, revenue targets, and investment strategies aligned to company objectives
Lead pricing, promotional, and merchandising strategies grounded in incrementality logic — not platform attribution inflation
Manage CAC payback period and media efficiency ratio (MER) as primary growth health indicators
Cross-Functional Orchestration
Act as growth conductor, across PCT, IMC, GTM, Data, and Operations teams
Lead consumer journey prioritization — define which lifecycle moments receive investment and in which sequence
Maintain operating cadence: weekly growth rituals, biweekly sprint reviews, monthly KPI retrospectives
Manage cross-functional trade-offs and escalation paths — resolve dependencies, not just report them
Serve as the senior Americas DTC voice with Global stakeholders and executive leadership
Platform Fluency & Use Case Enablement
Define business requirements and use cases for Global DTC platform team — translate commercial priorities into intake briefs
Prioritize platform requests based on lifecycle impact: which segment to activatie, which channel, and which timeline
Evaluate and provide feedback on platform performance — signal quality, automation coverage, experiment results
Champion data-driven decision making across UX, site performance, and lifecycle programs
Team Building
Build and lead a high-performing regional DTC team across growth, lifecycle, content operations, and analytics
Establish KPI tree, sprint cadence, and growth rituals that make results repeatable — not person-dependent
Develop team capability through deliberate project ownership and structured feedback loops
What you bring to the role:
8–12 years in DTC, eCommerce, or digital commerce with significant US market exposure
Proven ownership of revenue, margin, and contribution profit in a scaled DTC business - not just channel contribution within a broader omni-channel P&L
Built operating cadence from scratch in a system that was incomplete — not only optimized an existing one
Managed cohort retention curves, not just campaign ROAS - can speak to what drove 90-day repeat rate changes
Delivered growth outcomes requiring coordination across product, data, brand, and operations — without team ownership
Builder mindset with ambiguity tolerance - can run before the system is complete
Location:
This is an onsite role based in Tustin, CA
Salary
Starting at $185K annually
Perks and Benefits:
100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen
