Director of Marketing
As our Director of Marketing, you’ll own and drive the company’s branding, lead generation efforts, and marketing strategy. This is a senior leadership role ideal for a self-starter with proven experience in digital marketing, content creation, and AI-driven campaign development. You will collaborate closely with the Sales team and Executive Leadership to position our company as the go-to offshore partner for mortgage professionals.
- Define and maintain the company’s visual identity, tone, and messaging across all channels
- Ensure consistency in external communications, proposals, and public presence
- Build and manage our LinkedIn, YouTube, and other relevant platforms
- Plan, create, and post engaging content tailored for the U.S. mortgage industry audience
- Develop and execute targeted campaigns to grow brand awareness and inbound leads
- Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals
- Stay ahead of trends in AI marketing automation
- Build and lead a small in-house team of designers, copywriters, and digital marketers
- Develop SOPs, processes, and playbooks to streamline the department’s output
- Work hand-in-hand with Sales to align marketing efforts with business development goals
- Support lead nurturing strategies through email sequences, white papers, and case studies
- Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)
- Present regular performance updates and growth strategies to the executive team
- Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role
- Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services
- Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.
- Strong copywriting, visual storytelling, and campaign development skills
- Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar
- Exceptional English communication skills
- Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap
- Above-market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 100% Work-from-Home
- High-growth role with autonomy and leadership opportunities
- Forward-thinking company investing in AI and automation
- Dynamic team with strong industry traction and executive support
- People-first culture focused on growth, collaboration, and respect
- 1,000 PHP De Minimis
- Equipment and software provided