Dr.G- DMI- (Sr.) Campaign & Contents Specialist

About

As a Campaign & Contents Specialist for the Dr.G DMI team, you will play a pivotal role in shaping the brand's global campaign strategy and content development. You will help bring Dr.G's philosophy to life for consumers worldwide, driving brand growth through impactful and consumer-centric storytelling.

Responsibilities

• Develop innovative Integrated Marketing Campaigns (IMC) for global markets, and create clear guidelines and asset toolkits to ensure excellence in execution
• Lead the development of compelling content across formats including video, imagery, and copy, tailored for digital platforms and aligned with the Dr.G brand identity
• Monitor the global skincare market, consumer trends, and content performance to generate actionable insights and strengthen campaign effectiveness
• Partner closely with local marketing teams and external agencies to support smooth campaign rollout and strong market execution
• Leverage platform know-how to strengthen campaign development and execution, with a particular focus on creating campaigns for TTK

Requirements

• Minimum 3 years of experience in campaign and content development, preferably within the skincare or beauty industry
• Strong strategic thinking and a solid understanding of the fast-evolving digital and content landscape
• Proven ability to collaborate effectively with global stakeholders and external partners
• Practical platform know-how, with experience or strong familiarity in campaign creation for TTK

Preferred

• Experience in Western or SAPMENA markets is a plus

Benefits

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