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BELL NURSERY USA

E-Commerce and Operations Manager

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E-Commerce Operations Manager

Bell Nursery is seeking an experienced E-Commerce / Online Operations Manager to lead and scale our online and distribution operations. This role is responsible for ensuring efficient, accurate, and scalable order fulfillment across ecommerce channels while building strong operational processes to support growth. The position partners closely across Operations, Supply Chain, Logistics, IT, Finance, Marketing, and Customer Service to deliver operational excellence and best-in-class customer experience. This position is an on-site position, located at our Bridgeton, NJ facility. The ideal candidate would be bilingual in Spanish, but this is not a requirement.

Measures of Success and Key Responsibilities:

Operations

  • Own day-to-day operational performance of ecommerce and online sales channels.
  • Ensure operational readiness to support demand fluctuations, promotions, and growth initiatives.
  • Monitor and improve key performance metrics including order throughput, fulfillment SLAs, accuracy, shipping performance, and customer experience.
  • Identify gaps, risks, and inefficiencies in online operations and implement scalable solutions.

Distribution & Fulfillment Operations

  • Lead ecommerce-related distribution operations, including picking, packing, shipping, and returns.
  • Ensure tight alignment between warehouse execution and online demand.
  • Optimize inventory flow, allocation, and fulfillment methods to support scalability and reliability.
  • Partner with logistics providers and carriers to manage service levels, costs, and performance.

Cross-Functional Partnership

  • Work closely with operations, supply chain, IT, finance, marketing, and customer service teams to align execution and priorities.
  • Serve as the operational owner for ecommerce initiatives that impact fulfillment, systems, or customer experience.
  • Support implementation of new tools, systems, automation, and fulfillment models.

Scaling & Continuous Improvement

  • Design, document, and maintain standard operating procedures (SOPs) that support growth.
  • Lead process optimization initiatives to improve speed, accuracy, cost, and scalability.
  • Use data and reporting to drive continuous improvement and operational decision-making.
  • Proactively plan for peak periods and future volume growth.

Project Development and Presentation

  • The E-Commerce Manager will work directly with upper management and present their plans for any new SKU’s, programs, or promotions to improve the company’s online presence, drive revenue growth, or improve bottom line performance.

SKU Creation

  • The E-Commerce Manager will be responsible for working with internal stakeholders and our customers to set up new SKU’s for online sales. This includes identifying viable SKU’s for online sales, working with management on cost and retail price points, completing the data management process and SKU creation with the customer.

Supervision, Hiring and Training

  • The E-Commerce Manager will oversee all facets of the e-commerce division and divide up employees and resources to accomplish necessary tasks. They will also be responsible for interviewing new department candidates, bringing suggested hires to management, and provide necessary training.

Product and Supply Chain Management

  • The E-Commerce Manager will ensure the correct SKU’s are planned to arrive for packing each week based on sales data. This includes working with internal colleagues to plan shipping dates and quantities to meet online sales needs and required shipping windows. They will also forecast needs for shipping materials including boxes and packing materials to ensure enough on hands.