Unknown company
E-COMMERCE MARKETING SPECIALIST
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Oversee product listings from launch throughout their lifecycle including launching new products as well as optimizing and growing existing item set.
- Optimize product listings for visibility, accuracy and increase glance view and conversion rate through key word research, A/B testing and data insights from competitor and category research.
- Conduct market research, analyzing competitive landscapes, and identifying opportunities for growth.
- Maintain case logs for ongoing customer complaints by working with eCommerce team to create and manage support tickets.
- Support the collection, monitoring and reporting of marketing data points, like traffic, customer engagement, merchandising performance and ROI.
- Support compliance of NOW corporate brand standards in 1P and 3P markets.
- Contribute to the upkeep and optimization of Brand Store content across key online retailers, including Amazon, with a focus on item accuracy and shopper experience.
- Complies with safety and GMP requirements.
SAFETY STATEMENT RESPONSIBILITY
Supports a culture of safe production and operations; follows all safety rules and procedures. Actively participates in the safety program by: engaging in training activities to learn what constitutes a safety hazard; reporting safety concerns to the supervisor, submitting safety suggestions, and correcting or reporting to the appropriate people when an employee sees a workplace health or safety hazard, until it is resolved. Assists with communicating safety information to new employees. Fulfills responsibilities as outlined in the company safety management plan.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION, EXPERIENCE AND/OR TECHNICAL SKILLS
Bachelor's degree in a related area, preferably business, marketing or communications plus 3-5 years of experience in marketing, digital marketing, or ecommerce with a successful track record of selling to, promoting, marketing and measuring sales data on Amazon.com or other ecommerce sites.
Good knowledge of Web technologies, protocols, and tools, including Content Management Platforms. Expertise in Vendor Central, Seller Central, Supplier One, Retail Link or Target Partners Online. Good understanding of communications and digital marketing principles.
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions in verbal and/or written form.
OTHER SKILLS AND ABILITIES
Excellent written and oral communication skills. Excellent interpersonal skills. Highly self-motivated and directed. Keen attention to detail. Ability to multi-task and bring projects to a timely and successful completion while working in a fast-paced environment. Strong word processing skills required, including spreadsheet skills.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is regularly required to remain at stationary work location and occasionally to move from place to place within work facility. Employee is regularly required to use the telephone and computer. Specific vision abilities required by this job include close vision.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.