EDM Specialist

AI\-Driven Growth Marketing Specialist<\/span><\/b>
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Rapyder\nCloud Solutions | Bangalore | 2\u20135 years<\/span>
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Role\nOverview<\/span><\/b>
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Own and scale growth across email, digital,\nevents, and new initiatives using AI. This role goes beyond campaigns\u2014it's\nabout building intelligent systems that drive pipeline and revenue.<\/span>
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What You\u2019ll\nDo<\/span><\/b>
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· <\/span><\/span><\/span><\/span>Design AI\-powered EDM and\nlifecycle journeys (drip, nurture, re\-engagement)<\/span>
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· <\/span><\/span><\/span><\/span>Leverage Zoho Campaigns + CRM\nfor automation and personalization<\/span>
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· <\/span><\/span><\/span><\/span>Run A/B and multi\-variant\ntesting for continuous optimization<\/span>
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· <\/span><\/span><\/span><\/span>Segment audiences using\nbehavioral, firmographic, and engagement data<\/span>
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Growth\nExpansion (Events, Digital, New Initiatives)<\/span><\/b>
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· <\/span><\/span><\/span><\/span>Plan and execute event\-led\ngrowth (webinars, roundtables, field events)<\/span>
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· <\/span><\/span><\/span><\/span>Create integrated journeys:\npre\-event → during → post\-event nurturing<\/span>
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· <\/span><\/span><\/span><\/span>Drive digital campaigns across\npaid, organic, and inbound channels<\/span>
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· <\/span><\/span><\/span><\/span>Experiment with new growth\nlevers (AI tools, outbound automation, GTM experiments)<\/span>
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· <\/span><\/span><\/span><\/span>Collaborate with SDR/ABM teams\nfor pipeline acceleration<\/span>
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Performance\n& Metrics<\/span><\/b>
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· <\/span><\/span><\/span><\/span>Own metrics: Open Rate, CTR,\nConversion, Pipeline Contribution<\/span>
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· <\/span><\/span><\/span><\/span>Use AI tools for insights,\nforecasting, and optimization<\/span>
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· <\/span><\/span><\/span><\/span>Translate data into clear,\nactionable growth strategies<\/span>
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What You\nBring<\/span><\/b>
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· <\/span><\/span><\/span><\/span>2\u20135 years in B2B marketing (EDM\n/ Digital / Growth)<\/span>
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· <\/span><\/span><\/span><\/span>Hands\-on with Zoho Campaigns;\nMailchimp/HubSpot is a plus<\/span>
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· <\/span><\/span><\/span><\/span>Strong understanding of\nautomation, segmentation, and testing<\/span>
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· <\/span><\/span><\/span><\/span>Exposure to AI tools for\nmarketing workflows and content<\/span>
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Success\nMetrics (First 90 Days)<\/span><\/b>
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· <\/span><\/span><\/span><\/span>Launch of AI\-driven journeys\nand campaigns<\/span>
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· <\/span><\/span><\/span><\/span>Improvement in engagement and\nconversion metrics<\/span>
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· <\/span><\/span><\/span><\/span>Contribution to qualified\npipeline and revenue<\/span>
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Work at the intersection of Cloud and\nGenerative AI and build growth engines that scale.<\/span>
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