Email Marketing & Webinar Specialist (w/ experience in Eloqua, Hubspot, Marketo or Salesforce Marketing Cloud)

Primary Responsibilities

• Execute and optimize email marketing campaigns, marketing automation workflows, and audience segmentation to support business and marketing objectives.
• Manage end-to-end campaign delivery, including email builds, quality assurance, reporting, performance analysis, and compliance with data governance standards.

Specific Responsibilities

• At all times, comply with SGS Code of Integrity and Professional Conduct.
• Build emails in Eloqua (templates, modules, dynamic content)
• Manage segmentation, contact lists, and data hygiene
• Create nurture flows and automated journeys
• Conduct QA, testing, rendering checks
• Execute A/B tests and optimize performance
• Produce reporting dashboards for UK team
• Ensure compliance with SGS data and privacy standards
• Complete other duties or tasks assigned by the Manager or other leadership.
• Ensures work area in RBS is always kept clean and presentable.
• Remains familiar with SGS quality assurance procedures.
• Complies to all SGS health and safety and HR policies and procedures.

Profile

• Bachelor’s degree, preferable in Marketing, Digital Marketing, Communications, or a related degree. Equivalent technical or professional qualification will be accepted in lieu of a bachelor’s degree.
• 2–4 years’ experience in Eloqua, HubSpot, Marketo, or SFMC
• Strong understanding of segmentation, automation, and lead flows
• Comfortable with HTML email editing
• Highly structured, detail oriented, and quality focused
• Able to manage multiple briefs simultaneously
• Analytical with strong reporting capability

Required Skills

• Excellent written and verbal communication skills in English at a B2 level.
• Proficiency in Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel.
• Hands-on experience with marketing automation platforms (Eloqua, HubSpot, Marketo, or Salesforce Marketing Cloud)
• Experience building and deploying email marketing campaigns and automated nurture programs
• Knowledge of A/B testing methodologies
• Strong understanding of audience segmentation, lead management, and customer journey mapping
• Proficient in effectively prioritizing tasks to meet project deadlines.
• Capacity to work independently, manage time effectively, and multitask.
• Self-motivated and efficient.