Engagement Marketing Manager - Activation & Habituation

You will work on activation and habituation within a data driven environment. This role focuses on activation and habituation across the customer journey. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. You bring analytical depth and an experimentation reflex alongside your marketing instincts. You will work as part of a tightly integrated cross functional team with Product, Engineering, ML, Design, and Analytics to drive conversion, activation, and habituation across the customer journey. You will operate more like a growth strategy owner than a campaign marketer, sizing opportunities, designing rigorous experiments, diagnosing funnel friction, and shipping fast. The experiments you run won't just shape communications; they'll directly influence what gets built next.

Responsibilities

Run experiments at scale across the customer journey.
Embed with Product partners to shape communications and the product roadmap.
Define engagement marketing in an AI driven decisioning environment.
Own activation and habituation outcomes end-to-end across the customer journey; define the opportunity landscape, set strategy, prioritize ruthlessly, and deliver measurable business impact.
Collaborate with Product, Engineering, ML, and Design as a peer.
Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, and winback.
Build and maintain a unified opportunity framework where every test is scored against impact and effort and prioritized irrespective of product or surface.
Perform self-serve sophisticated analysis sizing opportunities diagnosing funnel friction reading experiment results and iterating without reliance on dedicated analytical partners.
Bring SQL fluency and data modeling intuition to the role.
Push the frontier on AI decisioning and automation and help define how engagement marketing evolves as AI moves further into the communications decisioning layer.
Influence cross-functional strategy across Product Analytics Martech Creative and Brand and operate as a true peer.

Requirements

5+ years of experience in lifecycle marketing CRM growth marketing growth strategy business operations growth product or a consumer-facing analytical role in a B2C tech environment
A track record of owning a growth area end-to-end with cross-functional stakeholders
Strong analytical self-sufficiency in sizing opportunities diagnosing funnel friction reading experiment results and delivering impact; proficiency with SQL and data visualization platforms (Tableau Looker Mode) preferred
Hands-on experience with a CRM or marketing automation platform (Braze Iterable Salesforce Marketing Cloud) or strong reason to believe you'd ramp on one fast
Fluency with AI tools and the ability to automate accelerate and scale output
Clear, structured communication
Background in business operations growth strategy consumer analytics or growth product; familiarity with funnels opportunity frameworks and impact modeling
Experience with onboarding activation or referral programs
Familiarity with regulated or trust-sensitive products (fintech)

Benefits

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning