Engagement Marketing Manager - Banking & Loyalty

You will own the marketing strategy for deepening engagement across our products and driving banking adoption, end-to-end. Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value. Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams. Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping. Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio. Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners. Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer. Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Own the marketing point-of-view across the entire product deepening and banking adoption portfolio.

Responsibilities

Own the marketing strategy and outcomes for deepening engagement across our products and driving banking adoption, end-to-end.
Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value.
Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams.
Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping.
Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio.
Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners.
Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer.
Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them.
Own the marketing point-of-view across the entire product deepening and banking adoption portfolio.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, loyalty / rewards programs, or a consumer-facing analytical role in a B2C tech environment
Experience designing and running multi-quarter programs end-to-end, strategy through measurable impact, not just campaign execution
Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a program from first principles. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode)
Experience designing programs around incentives, benefits, thresholds, or eligibility-based mechanics, and measuring incremental impact rigorously
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Strong experimentation muscle. You know when to test, when to scale, and how to apply learnings systematically across a program portfolio
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team
Clear, structured, takeaway-first communication. You can translate complex strategy decisions into crisp recommendations for senior leadership
Experience driving growth or engagement for banking, card, or other financial services products specifically
Background in loyalty, rewards, or customer programs at B2C scale
Experience designing benefit- or threshold-based engagement systems (e.g., status tiers, milestone rewards)
Familiarity with regulated or trust-sensitive products (fintech, financial services, or healthcare)
Background in business operations, growth strategy, or consumer analytics. Someone who is naturally fluent in frameworks and impact models

Benefits

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning