Event Sales Director

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

WHAT WE’RE SEEKING

Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle; from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle?

We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard.

If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.

THE ROLE

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.

As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

WHAT YOU WILL DO

Own Your Book of Business

Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development

Build and expand client relationships by identifying upsell opportunities and driving repeat business

Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts

Maximize lifetime value across venues by growing and retaining your top accounts

Execute with Precision

Facilitate BEO meetings across venues to ensure accurate event details and seamless execution

Ensure event readiness by managing packets, payments, and key operational details

Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps

Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making

Lead & Develop the Admin Team

Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management

Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency

Create clarity around expectations and invest in your team's growth and development

Stay Aligned with Sales Leadership

Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings

Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency

Bring solutions-first thinking to every conversation and escalation

CORE COMPETENCIES FOR SUCCESS

Drives Results | Consistently achieving results, even under tough circumstances.

Pushes the venue sales team to achieve revenue targets through consistent performance and accountability

Drives a track record of success through personal selling, team coaching, and pipeline oversight

Fosters a sense of urgency for reaching goals and meeting deadlines at the venue level

Leads the team to persist and maintain performance standards even during high-volume or challenging periods

Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies.

Clarifies the venue's sales strategy and ensures the team's efforts are prioritized to support it

Creates plans that leverage market trends, competitive data, and account insights to drive growth

Thinks beyond the day-to-day, balancing long-term account strategy with immediate pipeline execution

Leads the team to pursue possibilities that will create sustainable revenue and client retention

Customer Focus | Building strong customer relationships and delivering customer-centric solutions.

Holds the team accountable for delivering a best-in-class guest experience at every stage of the event lifecycle

Gathers customer satisfaction input and uses it to identify service gaps and improvement opportunities

Independently anticipates and meets emerging client needs before they become issues

Aligns event execution and business processes to deliver on client expectations consistently

Ensures Accountability | Holding self and others accountable to meet commitments.

Accepts responsibility for venue sales performance and acts decisively to drive improvement

Holds self and team accountable for pipeline accuracy, BEO execution, and revenue targets

Monitors key metrics and milestones to chart progress and adjusts approach when results lag

Follows through on commitments to the team, clients, and venue leadership

Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Develops sales team through regular coaching, performance management, and workflow optimization

Communicates clear goals, roles, and expectations to the team across all assigned venues

Ensures the team has the right skills and leverages individual strengths to drive sales efficiency

Rewards team efforts and create a culture of accountability, ownership, and continuous improvement

QUALIFICATIONS

5+ years of progressive sales experience, including leadership of direct reports

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered

Proven success in high-volume events or hospitality sales environments

Progressive, relevant experience within the hospitality industry preferred

Strong proficiency in Salesforce or similar CRM; Excel and reporting tools

Must be 21 years of age or older as required by state or local law

PHYSICAL REQUIREMENTS

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue

• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams

• Ability to occasionally lift, carry, and/or move up to 25 pounds

• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications

• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods

• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Sounds like a fit? We can’t wait to meet you!