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ikanoretail

Executive, Brand & Content at MyTOWN Shopping Centre

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PURPOSE OF THE FUNCTION

To drive sustainable commercial growth and strengthen destination positioning through integrated, data-driven marketing strategies that enhance brand equity, elevate customer experience, and support long-term tenant success. Through integrated marketing communications, events, partnerships, and customer‑centric insights, the Marketing team strengthens the Centre’s position as a preferred Meeting Place while contributing to sustainable traffic growth, customer loyalty, and positive brand perception aligned with our values.

JOB DESCRIPTION

Responsible

  • Content Management: Executes and schedules content across all social media, digital, in-mall assets, outdoor media and other related touchpoints (Facebook, Instagram, Threads, TikTok, YouTube, newsletters, mobile app, website, etc); managing content calendars and publishing timelines aligned with marketing initiatives
  • Community Management: Works together with external agency in responding to inquiries/comments and by monitoring MyTOWN’s online audience activity on social media/digital platforms to enhance brand narrative, activating a highly engaging MyTOWN community online
  • Digital Advertising Operations: Coordinates paid media assets and ad specifications with internal team and external agency for integrated marketing campaigns, ensuring seamless workflow
  • Reporting and Performance Analytics: Assist in data collection and tracking digital metrics, compiling paid media performance reports that supports business decisions
  • Cross-functional Collaboration within Marketing and with other departments on relevant campaigns, activities and partnerships, to ensure campaign operational efficiency

Accountable

  • Campaign Execution: Accountable for the timely and accurate deployment of content and campaigns across all above-the-line and below-the-line platforms
  • Social Media Performance: Accountable for maintaining and improving engagement, reach, and community interaction across owned channels
  • Paid Media Operations: Accountable for accurate campaign setup, monitoring, tracking, and reporting of paid digital advertising activities
  • Content Calendar Management: Accountable for ensuring all content is scheduled, published, and maintained according to approved timeline
  • Community Management and Response: Accountable for timely audience engagement, customer interaction management, and escalation of issues requiring intervention.

Contribute

  • Market Intelligence: Monitor market trends, competitors, customer insights, and campaign performance; translate insights into strategy, action plans, and optimisation
  • Best Practices: Share marketing best practices, customer insights, and innovative working methods across the portfolio
  • IKEA Partnership: Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning
  • Experience: Minimum 1-2 years of marketing experience
  • Marketing Mix: Knowledgeable in understanding of customer experience, digital and experiential marketing
  • Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage
  • Education: Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Motivation

  • Creativity: Passionate about storytelling, creative innovation, and building world-class retail experiences
  • Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional value
  • Continuous Improvement: Energized to challenge common ways of thinking as mean to innovate and improve
  • Impact: Motivated by seeing the direct impact of marketing efforts on business growth and community engagement
  • Campaigns: Strong drive to develop impactful and commercially effective marketing campaigns

Capability

  • Teamwork & Togetherness: Collaborate with colleagues, across departments and functions. Contribute to a positive and inclusive climate. Recognise the value of people with different skills, cultures, and backgrounds. Support and help colleagues when necessary by extending helps on knowledge and execution of events planning and management
  • Passion & Commitment: Enthusiastic and result-driven, one who has a give-their-best attitude. Focus on what adds value for the customers. Follow through on commitments. Adapt to a changing environment and resourceful to work within short timeline.
  • Common Sense & Simplicity: Curious to learn and try new things and inspires other to do the same. Communicate clearly and effectively. Take responsibility to understand expectations and goals for my role. Take responsibility to understand the direction of my organisation and contributes ideas that makes sense.
  • Daring to be Different: Thinks out-of-the-box. Challenge existing ways of doing things. Take responsibility to contribute to marketing objectives and business goals. Take initiatives and try new ideas without fear to failure. Use mistakes as opportunities for development and improvement.
  • Integrity: Accountable and honest. Open to giving and receiving feedback. Establish trustful relationships. and abide to SOP’s.
  • Leadership by Example: Show MyTOWNKL values through behaviours and actions. Open, straightforward, and reliable with others. Handle challenging situations and make decisions using MyTOWNKL values for guidance. Take responsibility for own actions and mistakes.