Executive-Digital/Performance Marketing

We are seeking a highly motivated and results-oriented Performance Marketing professional to drive strategic marketing initiatives focused on customer growth, engagement, and business impact. This role requires a strong blend of analytical thinking, campaign management expertise, stakeholder collaboration, and data-driven decision-making. The ideal candidate will be responsible for managing and optimizing marketing programs, leveraging insights to improve performance, and partnering cross-functionally to deliver measurable outcomes. The role demands a proactive mindset, strong execution capabilities, and the ability to thrive in a fast-paced, dynamic environment.

• Manage digital bidding and media buying platforms such as Google Ads, Facebook Ads Manager, DV360, and other programmatic/media platforms

• Lead end-to-end digital campaign execution including media planning, campaign setup, creative coordination, launch management, monitoring, and optimization

• Drive performance marketing initiatives through deep analysis of campaign metrics, audience behavior, channel effectiveness, and ROI measurement

• Partner with internal stakeholders to define media KPIs, measurement frameworks, and success metrics aligned with business objectives

• Analyze customer, partner, product, and campaign performance data to identify optimization opportunities and actionable growth insights

• Collaborate with Analytics teams to develop and enhance analytical measurement solutions that improve campaign effectiveness and business outcomes

• Work cross-functionally with Product, Technology, CX, and Analytics teams to understand customer journeys and improve funnel performance, user experience, and conversion rates

• Ensure adherence to governance, compliance, and best practices across digital marketing activities and platform usage

• Stay updated with industry trends, platform innovations, privacy regulations, and emerging digital marketing technologies

Qualifications

• Strategic thinking with strong execution orientation

• Data-driven decision making and analytical mindset

• Stakeholder management and cross-functional leadership

• Performance marketing experience

• Strong communication and presentation skills

• Minimum Bachelor's Degree with 1-2 years of relevant experience.

Work Model

• On-Site (Non-Hybrid): Full-time role requiring presence at assigned base location and field. Remote or hybrid arrangements are not applicable.

• Requires flexibility in rotational shifts, aligned to customer availability and business needs.

• Operate across multiple engagement channels including in-person, telephonic, and digital interactions.