FASHION PRODUCT MERCHANDISING MANAGER – Italy Market

About the Fashion Product Merchandising Team

The Fashion Product Merchandising manager for Italy leads the product strategy for the market and supports boutiques in defining and animating their assortment, making each boutique a unique place of excellence that:

  • Promotes the Chanel Allure and Chanel difference with every collection
  • Addresses local realities (“One Boutique, One Story”)
  • Drives performance in line with global strategy and product line objectives

As CHANEL enters a new chapter in terms of creative vision, the Product Merchandiser will play a pivotal role in supporting this transition, working closely with the Europe Fashion Product Merchandising team and Italian boutiques.

We are looking for team players who love products, have a service mindset to support boutique teams in their buys, and want to contribute to the evolution of our ways of working.

What impact you can create at CHANEL

As Product Merchandiser for the Italian market, you will be responsible for piloting the Fashion assortment, optimizing collection performance, and supporting Creation, while ensuring a strong commercial impact in boutiques.

You will dedicate at least 25% of your time to boutique visits, identifying opportunities, reviewing assortments, and addressing merchandising challenges directly on the field.

Key Responsibilities

Definition and Implementation of Product Strategy

  • Adapt and deploy the global European strategy for the Italian market, ensuring alignment with CHANEL’s vision and local specificities
  • Work closely with boutique teams to drive One Boutique One Story

Buying Cycle Leadership

  • Coordinate and drive buying sessions, leveraging market insights and data analysis to support boutiques in optimizing selections and maximizing sales opportunities
  • Support boutiques during showroom and review the buys
  • Animate a final buying review for Italian market

Performance Monitoring and Optimization

  • Conduct accurate analysis of collection performance (quantitative & qualitative), including sell-through, top and slow sellers, by boutique, segment, size, color, style, etc.
  • Monitor stock levels, proactively identify optimization opportunities, and balance supply with demand to maximize sell-through and commercial impact
  • Monitor delivery status for the market to support launch obejctives

Synergy and Collaboration

  • Partner with Visual Merchandising and Style Expertise teams on seasonal launches, window displays, and commercial actions
  • Share performance and collection-related challenges to define 360° action plans for maximizing sell-through

Uphold Brand DNA in Boutiques

  • Ensure product presentations and assortments authentically represent CHANEL’s brand codes, seasonal stories, and luxury positioning, enhancing the client experience

Field Presence

  • Dedicate at least 25% of time to boutique visits, exploring opportunities, reviewing assortments, and addressing merchandising challenges firsthand

Ways of Working and Governance

  • Contribute to the European Product Merchandising governance by sharing feedback and best practices, and contributing to the evolution of ways of working

Key Success Factors

  • Confirmed experience in Product Merchandising, ideally in Fashion (8-10 years minimum)
  • Strong sense of Fashion and product sensitivity, with knowledge of the Italian competitive environment and trends
  • Analytical skills and understanding of commercial performance levers, with the ability to drive specific action plans and monitor impact
  • Collaborative mindset, strong interpersonal skills, and capacity to support and develop boutique teams
  • Understanding of CHANEL culture and Creation-first model
  • Service-oriented, open-minded, and enthusiastic about transformation and innovation
  • Fluent in Italian and English (French is a plus)
  • Mobility throughout Italy, with regular travels in Paris

Joining CHANEL

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth and contributes to collective progress. The uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

Contract Details

  • Application of the National Collective Labor Agreement for the Commerce and Tertiary Sector (CCNL Terziario Commercio)
  • Contract type: Permanent
  • Expected salary range: from 70,000 euro
  • Benefits include:
    • Meal vouchers
    • Possibility to work remotely 2 days per week
    • Corporate welfare program
    • Supplementary health insurance
    • Life insurance policy
    • Accident insurance policy