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clera

Founding GTM & B2B Sales Lead

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About the Role

This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup based in Berlin. There is no playbook yet — you'll build it. If you thrive in zero-to-one environments, love owning the full commercial loop, and want your work to directly shape a company's growth trajectory, this role is for you.

The company offers a data-driven, personalized health concierge platform — combining biomarker testing, personalized wellness plans, and 24/7 medical team access — targeting both individual users and employers/corporate wellness buyers across the DACH region and beyond.

What You'll Do

  • Own the entire B2B revenue motion from day one: strategy, outbound, pipeline, and closing

  • Identify and close partnerships with employers, insurers, clinics, and corporate wellness buyers

  • Develop and execute the go-to-market strategy for B2B channels from scratch

  • Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders

  • Build and manage a full end-to-end pipeline (outbound, inbound, partnerships) autonomously

  • Feed real market signal back into product, pricing, and operations (voice of customer)

  • Leverage a modern, AI-first sales tech stack to operate efficiently and at scale

What We're Looking For

Must-haves (dealbreakers):

  • 2+ years closing complex B2B deals in the €10k–€500k+ range with a proven track record

  • Background in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred

  • Native German and fluent English — German proficiency is mandatory, as most prospects are German-speaking

  • Ability and willingness to work on-site in Berlin, Monday–Friday (in-person is non-negotiable)

  • Eligible to work in Germany without visa sponsorship (no visa sponsorship available)

  • Demonstrated zero-to-one experience: you've built or grown something from scratch, not just scaled at a late-stage company

Required skills & experience:

  • Proficiency with a modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear

  • Comfort operating as a founding seller or first AE in a founder-led sales environment

  • Strong technical fluency — you build your own workflows and don't wait for ops support

  • Experience negotiating directly with C-suite and founder-level stakeholders

Nice to have:

  • Experience or genuine interest in healthtech, corporate benefits, or insurance verticals

  • AI-first sales workflow experience and data-driven selling approach

  • Track record of using customer feedback to influence product and go-to-market decisions

Compensation & Benefits

  • Salary: €50,000–€60,000 all-in OTE (annually)

  • Full-time employment contract

  • Early-stage equity upside in a pre-seed funded healthtech company

  • Direct impact on company direction — work closely with the founding team

Location

  • Berlin, Germany — on-site, Monday to Friday

  • This is a fully in-person role; remote or hybrid arrangements are not available

  • No visa sponsorship — candidates must already be eligible to work in Germany