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Houston Ballet

Full-time Marketing Manager

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Come work with us at Houston Ballet!
Join a leading nonprofit arts organization that’s redefining what ballet can be. We’re committed to inspiring a lasting love of dance through nationally recognized bold performances, new choreography, and education programs. At Houston Ballet, your creativity meets purpose—and your passion takes center stage. Whether on stage or behind the scenes, every role here contributes to something bigger.

✨ Your Passion. Our Stage.

Visit: www.houstonballet.org for more information.

* * * For full consideration, please be sure to combine your resume and cover letter into one document to upload when you apply.

Summary

Strategize with the Director of Marketing & PR to create strategic marketing plans to optimize the effectiveness of Houston Ballet’s budget and resources to achieve target marketing and revenue benchmarks while expanding Houston Ballet's reach through traditional and digital marketing efforts that bolster brand integrity. This is an in-person position located in Houston, TX. *This role reports to the Director of Marketing & PR.

Essential Duties and Responsibilities

  • Concept and implement all marketing collateral related to season, subscription, and single tickets campaigns, including but not limited to direct mail, promotional items, and website copy and creative content.
  • Oversee email marketing tactics, collaborating with the Director of Marketing & PR for content creation, audience segmentation, and reporting.
  • Develop, plan, and implement organic social media strategies and maintain a high-frequency posting schedule for four social media platforms
  • Develop and coordinate copy and creative with our digital firm to execute paid digital campaigns.
  • Collaborate with the Audio and Visual team and applicable consulting firms on the branding concepts for all institutional video and photoshoots while overseeing logistics coordination and execution.
  • Coordinate and schedule supervised on-site photography for Houston Ballet Company and Academy needs.
  • Manage fulfillment and delivery of all print and direct mail campaigns with vendors booked by the department.
  • Support the Director of Marketing & PR in analyzing potential strategic partner relationships.
  • Manage and coordinate marketing, brand image, and promotional tactics at Houston Ballet community events, including but not limited to, Theater District Open House, Miller Outdoor Theatre performances, holiday promotional events at Wortham Center and City of Houston, and select Nutcracker Market events.
  • Approach and execute duties with a positive and collaborative demeanor while prioritizing high-quality work, patron-centered focus, and brand integrity.

Requirements of the role

  • 4+ years of marketing experience
  • Bachelor’s degree in marketing or a related field
  • High proficiency in executing paid social media and digital campaigns.
  • Strong analytical and project management skills
  • Strong written and excellent verbal communication skills with a high proficiency for Copywriting
  • 2+ years of management experience
  • Performing or Visual Arts experience preferred.
  • 2+ years of experience with Google Analytics or equivalent certification
  • Ability to prioritize and execute multiple projects and achieve deadlines.
  • Ability to work both collaboratively and independently with high attention to detail in a fast-paced environment.
  • High proficiency with Microsoft Office suite and Google Workspace
  • Experience with content management systems such as EPiServer and Umbraco preferred.
  • Basic knowledge of Adobe CS or other design programs such as Canva preferred.
  • Assist with seasonal Houston Ballet community and promotional events, including some nights, and weekends throughout our production season with key events during the holiday season.

Benefits

Houston Ballet presents an enticing benefits package for eligible full-time employees, including:

  • Healthcare Benefits: Embrace our comprehensive coverage for medical, dental, and vision care. Choose from plans with low-cost or zero monthly premiums, complemented by provisions for paid life and AD&D insurance, and versatile spending accounts.
  • Retirement Plan: Secure your future through our 403(b) plan, bolstered by a substantial 5% annual contribution from Houston Ballet, empowering you to save and thrive.
  • Paid Time Off: Embrace a healthy work-life balance with 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays. Paid parental leave is also available to support your personal milestones.
  • Professional Development: Fuel your career ambition with access to online training and professional growth resources specific to arts management, empowering you to advance your career on your terms.
  • Discounts and Perks: Immerse yourself in the vibrant Houston performing arts scene with discounted and complimentary tickets to captivating ballet performances and other Houston theater district venues. Enjoy exclusive partnerships with local businesses and eateries for unforgettable experiences.
  • Wellness Programs: Prioritize your well-being with access to our on-site gym and counseling services through our employee assistance plan, providing comprehensive support for your physical and mental wellness.

Inclusion, Diversity, Equity and Access Statement

Houston Ballet is dedicated to creating meaningful change by cultivating a space that honors what is unique in all of us. Inclusion, Diversity, Equity, and Access (IDEA) are instrumental in the fulfillment of our mission and values. We recognize our responsibility to be an inclusive and open organization for students, artists, staff, trustees, and volunteers of all backgrounds.

We are an Equal Opportunity Employer. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Join us, together we are Houston Ballet.

Core Values

Our shared values are essential to our success as a world-class ballet company and academy. These values guide our decisions and behaviors and shape our culture.

  • EXCELLENCE: We are passionate about results. Our programs are recognized and awarded for excellence. We are committed to delivering quality programs at the highest standard. Work in all departments matches the caliber of the programming on stage.
  • ENGAGED: We are proud to be a part of a company that produces art and trains artists. We attend performances and are tremendous advocates for the education and community engagement programs we offer. We are all in and well-versed in the mission of Houston Ballet.
  • DRIVEN: We are driven to take goals and run with them. We are excited to deliver results beyond expectations. We are accountable for our actions and work. We reinvent Standard Operations Procedures, leaving our jobs better than we found them. Much of our work product becomes the standard for individuals who will fill our roles in the years to come.
  • COLLABORATIVE: We unite around Houston Ballets mission and support each other in reaching goals. We share information widely and generously and treat our team members, customers, and patrons with respect and sensitivity. We embrace inclusion, diversity, equity, and access. We recognize our responsibility to be an open, welcoming, and anti-racist organization where students, artists, staff, trustees, and volunteers of all backgrounds collaboratively learn, work and serve. We nurture the growth and understanding of how each of us fits into the larger picture and we celebrate organizational achievements.
  • PATRON-CENTERED: Our patrons (subscribers/supporters/donors/stakeholders) are at the center of all we do and are at the top of our minds in our decisions and actions. Our patrons are delighted by the excellent customer service they receive at every interaction at Houston Ballet.