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Mate Technologies

Google Ads App Growth Manager

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This is a remote position.<\/p>

Role Summary<\/span><\/b>
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We are hiring a Google Ads App Growth Manager<\/b> to scale our mobile app (Thermer) through data\-driven campaigns focused on high\-quality users, not just installs<\/b>.<\/span>
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This is a growth role<\/b>, not just ad operations.<\/span>
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Role Type: Freelancer / Part\-time / Contract<\/b><\/span>
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Key Responsibilities<\/span><\/b>
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·<\/span> Manage and optimize campaigns on Google Ads (App Campaigns)<\/span>
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·<\/span> Focus on post\-install metrics<\/b> (activation, retention, revenue)<\/span>
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·<\/span> Run 2\u20134 experiments per week<\/b> (creatives, audiences, bidding)<\/span>
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·<\/span> Scale budget while maintaining low CPI + high quality users<\/b><\/span>
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·<\/span> Develop and test benefit\-driven creatives<\/b><\/span>
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·<\/span> Use AI tools for faster execution and insights<\/span>
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·<\/span> Collaborate with or hire designers (via Fiverr / Upwork)<\/span>
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·<\/span> Understand app, user journey, and personas deeply<\/span>
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·<\/span> Submit weekly reports with insights and next actions<\/b><\/span>
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Success Metrics (KPIs)<\/span><\/b>
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·<\/span> CPI → Stable or decreasing<\/span>
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·<\/span> Activation → Increasing<\/span>
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·<\/span> Retention (D7/D30) → Increasing<\/span>
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·<\/span> Experiments/week → 2\u20134<\/span>
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·<\/span> Data\-driven decisions → 100%<\/span>
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What We Expect<\/span><\/b>
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·<\/span> <\/span>Experience with Google Ads (App Campaigns preferred)<\/span>
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·<\/span> <\/span>Strong analytical and experimentation mindset<\/span>
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·<\/span> <\/span>Ability to derive insights from data<\/span>
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·<\/span> <\/span>Data\-driven thinking<\/span>
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·<\/span> <\/span>Ownership and accountability<\/span>
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Not a Fit If<\/span><\/b>
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  • You focus only on installs<\/span>
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  • You don\u2019t use data to make decisions<\/span>
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  • You avoid experimentation<\/span>
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    Final Note<\/span><\/b>
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    If you enjoy scaling apps through experiments, data, and real impact\u2014this role is for you.<\/span>
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