Google Ads Specialist
Roles and Responsibilities<\/b>
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- The ideal team member will be responsible for driving business results for clients through digital marketing.
<\/span><\/li>- Analyze Campaign Requirements
<\/span><\/li>- Create Campaign Strategy
<\/span><\/li>- Identify the Right Targeting Methods
<\/span><\/li>- Prepare Ad Content and Creatives
<\/span><\/li>- Setup Landing Pages
<\/span><\/li>- Setup Campaign
<\/span><\/li>- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.
<\/span><\/li>- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
<\/span><\/li>- Be involved in keyword selection and audience targeting
<\/span><\/li>- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search according to client goals.
<\/span><\/li>- Generate and Share Reports
<\/span><\/li>- Participate in forming effective paid search strategies
<\/span><\/li>- Launch and optimize various PPC campaigns
<\/span><\/li>- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)
<\/span><\/li>- Monitor budget and adjust bids to gain better ROI.
<\/span><\/li>- Track KPIs to assess performance and pinpoint issues
<\/span><\/li>- Produce reports for management (e.g. dashboards)
<\/span><\/li>- Write attractive and concise copy for adverts
<\/span><\/li>- Suggest and develop new campaigns across multiple channels
<\/span><\/li>- Maintain partnerships with PPC ad platforms and vendors
<\/span><\/li>- Find ways to reduce the risk of click fraud
<\/span><\/li>- Keep abreast of PPC and SEM trends.
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<\/div><\/span>Requirements<\/h3>
Desired Candidate Profile<\/b>
<\/div>- Strong knowledge of Google Analytics (Google Ads) preferred.
<\/span><\/li>- Minimum 2 years of experience.
<\/span><\/li>- Exceptional written and spoken communication.
<\/span><\/li>- Exceptional attention to detail.
<\/span><\/li>- Excellent organizational and project management skills.
<\/span><\/li>- Bachelor's degree in marketing, communications, or related field.
<\/span><\/li>- Excellent analytical & problem\-solving skills.
<\/span><\/li>- Experience working with globally distributed stakeholders.
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<\/div><\/span> - Minimum 2 years of experience.
- Analyze Campaign Requirements