Growth Marketing Manager

WE ARE HIRING: Growth Marketing Specialist

Employment Type Full-Time Reports To Director / Owner Industry Home Improvement & Renovation

About the Company

Our client is a growing Australian business in the home improvement and renovation sector, offering premium products for residential and commercial projects. As they continue to expand their digital presence, they are seeking a driven Growth Marketing Specialist to help scale online growth, generate leads, and strengthen brand awareness across Australia.

Role Overview

This is an exciting opportunity for a performance-driven marketer to take ownership of the company's digital growth strategy. You will be responsible for driving qualified traffic, generating leads, nurturing customers, and building a trusted brand presence through a combination of paid advertising, website optimisation, CRM management, email marketing, and content strategy.

Key Responsibilities

Website Performance

• Build and optimise landing pages to support paid advertising campaigns.
• Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates.
• Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure.
• Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities.
• Implement website updates and improvements.

Paid Advertising (Meta & Google)

• Plan, launch, and manage campaigns across Meta (Facebook & Instagram) and Google Ads.
• Conduct A/B testing on creatives, copy, audiences, and bidding strategies.
• Optimise campaigns against agreed KPIs, including ROAS and CPL.
• Manage advertising budgets and provide regular performance reporting.

Email Marketing & Retargeting

• Build and manage email marketing flows, including welcome sequences, abandoned cart campaigns, post-purchase communications, and re-engagement campaigns.
• Segment audiences and personalise messaging to improve engagement and conversions.
• Create and manage retargeting audiences across Meta and Google platforms.

Content Creation & Brand Building

• Develop and maintain a content calendar across website, social media, and email channels.
• Create or coordinate engaging content, including product features, customer success stories, educational content, and industry insights.
• Grow and engage social media communities across key platforms.

CRM Setup & Management

• Set up and manage CRM systems to track leads, customers, and sales opportunities.
• Implement automated workflows and nurturing sequences.
• Maintain accurate customer data and provide insights into customer behaviour and lifecycle performance.

What We're Looking For

• 4+ years of experience in digital marketing, growth marketing, or performance marketing.
• Proven success managing Meta and Google Ads campaigns with measurable results.
• Experience with email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign.
• Familiarity with CRM platforms such as HubSpot, Zoho, or similar.
• Strong understanding of SEO, website analytics, and conversion optimisation.
• Excellent written communication and content creation skills.
• Self-motivated with the ability to work independently and take ownership.
• Experience in e-commerce, retail, home improvement, or related industries is advantageous.

What's on Offer

• Full-time remote opportunity with a growing Australian business.
• Ownership of the digital marketing function and strategy.
• Collaborative and supportive team environment.
• Competitive salary based on experience.