Growth Marketing Manager

Please note: This is a full-time, in-person role based at our Boise office (1444 S. Entertainment Ave., Boise, ID 83709).

Position Summary:

The Customer Growth Marketing Manager is part of the Marketing team at Truckstop.com and is a critical driver of customer retention and growth. This role lives at the intersection of strategy and execution — contributing to how we think about the customer growth engine while owning the day-to-day programs that bring it to life. The Manager runs lifecycle programs including onboarding, retention, and winback; executes demand generation and go-to-market campaigns; and builds and tests behavior-triggered programs and churn save flows. This person uses data to make every decision, tests constantly, iterates fast, and launches again. They work cross-functionally with Sales, RevOps, Product, and Customer Service — influencing decisions beyond marketing by bringing customer and data insights to the table. This role requires a native AI user who thrives in a high-velocity environment where speed, curiosity, and measurable outcomes are the standard.

Essential Job Functions:

Customer Retention & Growth:

• Own execution of lifecycle programs — onboarding, retention, and winback — to reduce churn and grow customer lifetime value.
• Build, test, and iterate behavior-triggered campaigns and churn save flows.
• Monitor retention performance closely and drive measurable improvements in time to value for new customers.
• Use AI-enabled tools and automation to scale lifecycle engagement and retention without proportionally increasing resources.
• Partner closely with the Retention Program Manager to align on roadmap, sequencing, and execution across shared programs.

Strategy Contribution & Execution:

• Contribute customer data, program insights, and market observations to growth strategy; translate senior leadership direction into executable campaign plans.
• Execute integrated demand generation campaigns across email, in-app, and additional channels aligned to business and pipeline goals.
• Run go-to-market execution for product launches, feature releases, and growth initiatives — plan, align stakeholders, and deliver.
• Partner with the Senior Manager, Marketing to ensure campaign execution is tightly connected to strategy and measurable against shared KPIs.

Data, Testing & Measurement:

• Design and run A/B and multivariate tests; document results and apply learnings to the next iteration.
• Track and report on core metrics including monthly churn rate, activation rate, 30/60/90-day retention, and program-level performance.
• Partner with Data Science and RevOps to identify the behaviors that drive retention and translate them into triggered campaign actions.

Cross-Functional Collaboration & Influence:

• Partner with Customer Service on frontline friction and retention-supporting messaging.
• Assist Head of Marketing to influence Product roadmap with customer data, churn insights, and program learnings — making the case for changes that reduce friction and improve retention.
• Collaborate with Sales and RevOps on campaign targeting, audience segmentation, and shared performance metrics.
• Own Voice of the Customer for marketing — synthesize CS tickets, post-churn interviews, advisory programs, NPS, win/loss, and product usage into one ongoing view.
• Action those insights into campaign messaging, lifecycle triggers, and product feedback; close the loop on what changed.
• Run light-touch consumer insights pulses — customer interviews, message testing, concept checks — to pressure-test programs before scaling.

Capabilities:

• Executes with urgency and precision — able to manage multiple programs simultaneously, move fast, and maintain quality in a high-velocity environment.
• Data fluent — creates and interprets their own reports, surfaces insights, and uses data to drive decisions and prioritization without waiting to be handed analysis.
• Obsessive about testing — designs experiments thoughtfully, learns from every result, and applies those learnings immediately.
• Proficient with AI tools and uses them natively to accelerate work, improve copy, analyze performance, and scale program output.
• Strong collaborator who can influence without authority — builds trust across Product, Customer Service, Sales, and RevOps by showing up with data and clear points of view.
• Excellent written and verbal communication skills; able to write compelling copy, sharp briefs, and clear performance summaries for any audience.
• Thrives in fast-moving, iterate-and-launch environments; comfortable with ambiguity, energized by change, and grounded in outcomes.
• Preferred proficiency with marketing automation platforms (Marketing Cloud, Marketo, HubSpot, or equivalent) and behavior-triggered campaign tools.

Position Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in lifecycle, retention, or growth marketing, ideally in a B2B SaaS or marketplace environment.
• Proven track record of running multi-channel lifecycle and demand generation programs, with deep experience in email marketing and marketing automation.
• Demonstrated experience designing and running tests, measuring results, and applying learnings to drive program improvement.
• Experience pulling and interpreting marketing performance data independently using available tools and dashboards.
• Comfortable working with AI tools as a core part of daily workflow — not as a novelty, but as a standard part of how work gets done.
• Experience collaborating cross-functionally with Product, Customer Service, and Sales teams.
• Familiarity with CRM tools; Salesforce experience a plus.
• Industry experience in freight, logistics, or trucking preferred but not required.

The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the partner.