Growth Marketing Specialist

Job Description This is a permanent remote position. Job Description – Growth Marketing Specialist Employment Details * Employment Term: Full-Time (Fixed) * Work Schedule: 9:00 AM – 5:00 PM US Time (Los Angeles) * Weekends: Saturday & Sunday * Work Setup: Remote Role Overview We are seeking a Growth Marketing Specialist for one of our US clients to lead and execute growth initiatives across user acquisition and retention channels. The ideal candidate will be responsible for identifying high-potential audience segments, optimizing campaigns through structured experimentation, and driving scalable growth strategies across multiple marketing channels. This role requires a highly analytical and creative individual who can develop audience targeting strategies, oversee campaign execution, and collaborate cross-functionally in a fast-paced remote environment. Key Responsibilities * Develop and execute growth marketing strategies focused on acquisition, engagement, and retention * Conduct audience research, surveys, funnel analysis, and A/B testing to identify and refine target user segments * Manage and optimize campaigns across paid social, search, email marketing, influencer/affiliate programs, organic social, and partnership channels * Guide creative direction by identifying effective messaging, hooks, offers, and content strategies tailored to different audiences * Plan content calendars and coordinate campaign assets for launches, promotions, and ongoing engagement initiatives * Analyze campaign performance data and translate insights into actionable optimization strategies * Collaborate with product, design, and leadership teams to align growth initiatives with business objectives * Coordinate with external creators, affiliates, and strategic partners to expand reach and improve campaign effectiveness Must-have Experience: * 3+ years of experience in growth marketing, performance marketing, or lifecycle marketing, preferably within consumer or prosumer software products * Proven track record of driving user acquisition and retention through testing, segmentation, and campaign optimization * Experience with audience targeting strategies using user research, surveys, and performance analytics * Strong hands-on experience across paid ads, social media, email marketing, influencer marketing, and partnership campaigns * Ability to oversee creative development and optimize messaging strategies based on audience performance * Strong analytical mindset with the ability to interpret data and generate actionable recommendations * Excellent written communication and project management skills * Experience working cross-functionally in remote and fast-paced environments * Familiarity with CRM tools, marketing analytics platforms, attribution systems, and ad platform reporting Good-To-Have Experience * Experience marketing AI, SaaS, productivity, or creator-focused products * Background in lifecycle marketing, onboarding optimization, or retention strategy * Experience collaborating with designers, creators, or content teams to iterate campaign creatives * Comfortable operating in startup or high-growth environments