GTM Engineer

The role

You report to our CEO (Christian) and work closely with our CRO. You own the GTM and growth-engineering roadmap with them, and you bring your own ideas for what to build and why; you’re not just
executing a list.

The mandate is straightforward. Our sales process, homepage, and VSL already convert; what’s missing
is the tooling to scale the motion. Right now creative is the bottleneck capping our ad spend, qualified
visitors slip through without follow-up, sales-call insights don’t reach CS, and our SEO/GEO and
outbound engines barely exist. You build and own the systems that remove those ceilings.

Since you’ll work with non-technical operators, you can explain what you’re building and why it matters in
plain business terms. That’s table stakes here, not the job — we just don’t want to translate for you.

This is not a product engineering role. You will not touch our core platform — that’s our internal
engineering team’s domain. You own the standalone tools, dashboards, integrations, and automations
that power our marketing and sales engine.

What you’ll actually build

Real examples from the backlog:
• A marketing automation that detects qualified website visitors, enriches them, and triggers
personalized outbound email sequences.
• An internal customer-success automation that pipes context, deal notes, and quotes from sales calls
directly into the CS team’s onboarding workflow, so new customers don’t start cold.
• An ad-performance dashboard pulling real-time Meta Marketing API data, surfacing what’s actually
working at the creative level, not the campaign level.
• CRM automation workflows in Attio that score leads, route them, and trigger the right action at the
right time.
• Slack bots that surface the metrics, alerts, and customer signals we need to see daily without
opening another tab.
• AI content-production pipelines using Claude, OpenAI, ElevenLabs, and fal.ai that turn one input into
a week of marketing assets.

Who you are

A genuine software engineer. Several years of professional development behind you — production
systems, real users, real consequences when something breaks. You could build these tools by hand if
you had to. You know what good architecture looks like, how data should flow across a stack, and why
systems fail in production. We’ll ask you to demonstrate real engineering depth, live.

A go-to-market operator at heart. You’ve lived in sales and marketing, and it shows. You understand
GTM strategy, SEO and content strategy, how a customer actually thinks and buys, and how pipeline
really moves from first touch to closed-won. You have opinions about what to build and why, because
you’ve felt where the funnel leaks.

Fluent in the best sales and marketing tooling. CRMs (Attio, HubSpot, Salesforce), ad platforms
(Meta, Google), outbound and email systems, lead enrichment, scoring and routing, analytics, and
SEO/GEO. You don’t just use these tools — you know how to wire them together into a machine.

Leveraged by AI, not dependent on it. You’re fluent with Claude Code, Cursor, and the current best AI
tooling, and you use them to ship in days instead of weeks. But that speed sits on top of real skill — the
AI is an accelerant, not the reason you can build.

An entrepreneurial builder. You’ve shipped your own projects, not just contributed to someone else’s
codebase. You think in business outcomes, not tickets. You take a fuzzy problem, ask the two or three
questions you actually need answered, and ship. You can also explain it to a non-technical operator
without making them feel lost.

Direct, and on our hours. You’re not allergic to candid feedback — we move fast and tell each other the
truth. No politics, no corporate cushioning. You overlap US Eastern business hours (9am–5pm ET, at
least the core hours).

Who you’re not

• Someone who lives on only one side of the line. A marketer who can’t build, or an engineer
who’s never owned a go-to-market number. We need both, in one person.
• Someone who’s only ever vibe-coded prototypes. If you can’t reason about architecture, data
models, and why a system fails in production, this isn’t the role. We need real engineering judgment,
not just prompt fluency.
• Someone who needs a manager, a sprint cadence, or a six-page spec before starting. The spec is
usually two paragraphs.
• Someone who builds beautiful consumer UIs and gets precious about pixels. These are internal
tools used by 1–3 people.

The stack

Javascript, TypeScript, Tailwind, Python, and PostgreSQL.
OpenAI, ElevenLabs, and fal.ai for AI APIs.
Meta Marketing API, Slack API, and Attio CRM API for integrations, plus analytics and Search Console on the SEO side.

• High impact: Your work will directly shape the core product and user experience.
• Competitive salary.
• Work with cutting-edge AI tools to solve real-world business problems.
• Join a small, mission-driven team where your voice matters.
• Opportunity for growth and leadership as the company scales.