GTM Marketing Manager (India Launch)

Job Title:GTM Marketing Manager (India Launch)
<\/span><\/span>(International Education Product)<\/span><\/span><\/i><\/b><\/span><\/span><\/h2>

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<\/span><\/span><\/span><\/span>Experience:<\/span><\/span><\/b><\/span><\/span> 10\u201320 Years<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Employment Type:<\/span><\/span><\/b><\/span><\/span> Full\-Time, Remote<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Location:<\/span><\/span><\/b><\/span><\/span> India,Remote<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Industry:<\/span><\/span><\/b><\/span><\/span> <\/span><\/span><\/span><\/span>Education / EdTech<\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span>Department:<\/span><\/span><\/b><\/span><\/span> Marketing <\/span><\/span><\/span><\/span><\/p>

Company Overview<\/span><\/span><\/b><\/span><\/span>
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India Market Entry (IME)<\/span><\/span><\/b><\/span><\/span> \u2013 www.indiamarketentry.com<\/a><\/span><\/span><\/span><\/span>
<\/span><\/span><\/span><\/span>Company Overview :<\/span><\/span><\/b><\/span><\/span>India Market Entry (IME) is a boutique consulting firm specializing in assisting global education stakeholders to navigate India\u2019s vibrant education sector. IME\u2019s core competency is strategic business development.<\/span><\/span><\/span><\/span><\/p>

Vision: <\/span><\/span><\/b><\/span><\/span>We strive to make global education accessible in India.<\/span><\/span><\/span><\/span>
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Mission: <\/span><\/span><\/b><\/span><\/span>To assist our clients with ROI\-driven India market entry strategy and expansion solutions.<\/span><\/span><\/span><\/span>
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Through the proprietary 4ME Framework™ (Strategy Development → Marketing Asset Development → Sales Discovery → Scale), IME represents a portfolio of 30+ global education brands\u2014spanning EdTech, publishing, STEM, early years, and teacher development\u2014and facilitates their establishment, scaling, and sustained presence in India.<\/span><\/span><\/span><\/span>
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IME operates a dual\-sided marketplace backed by a network of 83,000+ educational institutions, 100,000+ edupreneurs, and 11,000+ large corporates. The organization serves clients from the UK, US, Europe, Australia, and the Middle East through a fully remote team based across India.<\/span><\/span><\/span><\/span>
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Service Lines: <\/span><\/span><\/b><\/span><\/span>360° Business Development Solutions, Strategic Partner Search, International University Services, and Knotral Trainings (trainer\-led live events for educators and resellers).<\/span><\/span><\/span><\/span>
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POSITION SUMMARY:<\/span><\/span><\/b><\/span><\/span>
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The GTM Marketing Manager is responsible for building, leading, and scaling the marketing function at India Market Entry. This role carries end\-to\-end ownership of go\-to\-market strategy, demand generation, brand building, and marketing operations across a portfolio of 30+ international education brands entering India.<\/span><\/span><\/span><\/span>
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The incumbent will lead a team of four specialists, report directly to the Founder, and serve as the single point of accountability for all marketing\-driven growth across the organisation\u2019s client portfolio.<\/span><\/span><\/span><\/span>
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The GTM Marketing Manager is one of the Founder\u2019s direct reports, positioned alongside peers responsible for sales enablement and GTM strategy, sales management, GTM operations, and people management. The Co\-founders lead international business development, strategy, and finance.<\/span><\/span><\/span><\/span>
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This is a leadership\-level hire with direct Founder access, daily interaction, and participation in strategic decision\-making across the organization.<\/span><\/span><\/span><\/span>
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3. ESSENTIAL DUTIES & RESPONSIBILITIES<\/span><\/span><\/b><\/span><\/span>
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3.1 Go\-to\-Market Strategy Development<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Develop end\-to\-end go\-to\-market strategies for international education products entering India, aligned with IME\u2019s 4ME Framework™ phases: Strategy Development (Weeks 1\u20134), Marketing Asset Development (Weeks 5\u20136), Sales Discovery (Weeks 7\u201311), and Scale (Week 12+).<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Define market positioning, value propositions, messaging, and competitive differentiation for Indian buyers across K\u201312, higher education, and corporate segments.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Create phase\-wise launch plans incorporating city\-tier rollout sequences and persona\-based targeting.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Co\-own the Sales Discovery phase (Weeks 7\u201311) with the Sales function, driving campaign launch, outreach execution, demo conversion, and Proof of Concept achievement.<\/span><\/span><\/span><\/span>
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3.2 Scalable GTM Playbook Development<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Design reusable GTM playbooks for product launches, city\-wise roll outs, seasonal campaigns, and integrated digital + BTL execution\u2014adaptable across 30+ brands.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Build sales and marketing collateral, landing pages, CRM and automation workflows, and sales enablement toolkits during the Marketing Asset Development phase (Weeks 5\u20136).<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Establish SOPs, execution checklists, and review cadences aligned with the organisation\u2019s reporting rhythm.<\/span><\/span><\/span><\/span>
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3.3 Integrated Campaign Planning & Execution<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Design full\-funnel marketing strategies: Awareness → Consideration → Conversion → Enrollment/Adoption.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Plan and launch product\-launch campaigns, admissions and enrollment drives, always\-on digital campaigns, and exhibition/event campaigns.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Define creative briefs, messaging frameworks, and brand narratives for each client in the portfolio.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Coordinate with global product teams to localize assets and messaging for Indian audiences.<\/span><\/span><\/span><\/span>
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3.4 Digital Marketing & Performance Growth<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Own the digital marketing strategy across Google, Meta, YouTube, influencer, OTT, and affiliate channels.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Manage the Performance Marketing function to execute ad campaigns and agency relationships; drive qualified lead generation at scale.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Track and optimize CAC, ROAS, funnel conversion, LTV, impressions\-to\-lead ratio, and MQL\-to\-meeting conversion rates.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Conduct A/B tests and growth experiments; manage multi\-brand campaign budget allocation across active clients.<\/span><\/span><\/span><\/span>
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3.5 BTL, Field & Event Marketing<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Plan and execute on\-ground activities: school and college activations, education fairs (e.g., DIDAC India), seminars, demo classes, and society activations.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Support Knotral Trainings\u2014trainer\-led live events presenting client solutions to teachers, school leaders, and resellers.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Build metro, Tier\-1, and Tier\-2 city launch plans leveraging IME\u2019s institutional database.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Measure offline lead quality and conversion; integrate BTL leads into CRM for attribution tracking.<\/span><\/span><\/span><\/span>
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3.6 Budget, Forecasting & ROI Management<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Build and manage the India marketing budget per client engagement; allocate spend across digital, BTL, content, PR, and agencies.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Track spend vs. ROI on a per\-client and per\-campaign basis through weekly KPI dashboards.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Prepare business cases for new campaigns, market expansion initiatives, and city\-wise launches.<\/span><\/span><\/span><\/span>
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3.7 Content, SEO & PR Strategy<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Direct the content and SEO specialists to drive organic traffic, keyword rankings, and thought leadership output.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Manage creative, media, and PR agencies; lead product\-launch communications.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span>Build founder and brand thought leadership through LinkedIn, industry publications, and speaking engagements.<\/span><\/span><\/span><\/span>
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Requirements<\/h3>

4. QUALIFICATIONS<\/span><\/span><\/b><\/span><\/span>
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4.1 Required<\/span><\/span><\/b><\/span><\/span>
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\u2022<\/span><\/span> <\/span><\/span><\/span><\/span>10\u201315+ years of progressive marketing experience, with a minimum of 3 years in a Head / Director\-level role.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span> <\/span><\/span><\/span><\/span>Demonstrated experience in EdTech, publishing, or B2C education companies.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span> <\/span><\/span><\/span><\/span>Proven track record of building GTM and marketing strategies from scratch\u2014not inheriting existing systems.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span> <\/span><\/span><\/span><\/span>Experience launching an international product or brand in India, including city\-wise rollout execution.<\/span><\/span><\/span><\/span>
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\u2022<\/span><\/span><\/span><\/span>
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