GTM System Analyst
We are hiring a GTM Systems Analyst to own the systems that run our go-to-market engine. You will be the single technical owner of Salesforce and the surrounding sales, intelligence, and data tooling — the person who makes sure data flows cleanly, processes are enforced in the system, and the team has the reports they need to make decisions. You will work both hands-on inside the tools and alongside external implementation partners, owning the relationship and the requirements so the work ships right. This is a build-from-the-ground-up role reporting directly to the Head of GTM Finance & RevOps. You will not inherit a mature stack; you will help architect one that survives the next 3x of headcount growth without a rebuild.
If you like being the person who untangles messy data, ships the automation that saves reps an hour a day, and gets quoted in the forecast call because your numbers are the ones everyone trusts — this is for you.
Our GTM Stack
You will own, integrate, and continuously improve our go-to-market stack — working both internally and with external implementation partners:
Salesforce — system of record and the hub everything else connects into.
ZoomInfo & Clay — enrichment, prospecting, and account/contact data quality.
Gong — conversation intelligence and automatic activity capture.
AWS & Snowflake — the GTM data layer and warehouse where clean CRM data flows for reporting and analytics.
Claude — AI automation across the stack — used to clean data, automate manual GTM work, and accelerate reporting.
What You'll Do
Salesforce administration, configuration, and governance — objects, fields, page layouts, validation rules, and user management. You protect data quality aggressively and keep the org clean as we scale.
Data and integrations: connecting ZoomInfo, Clay, and Gong into Salesforce, and the GTM data layer on AWS and Snowflake — partnering with our data team so clean, trusted data flows from the CRM into the warehouse for reporting and analytics.
AI-assisted automation: building Claude-powered workflows that automate manual GTM tasks, enrich and clean records, and speed up reporting. You will be encouraged to find and ship these.
Implementation partners: owning external implementation partners — you scope requirements, manage the engagement, and review what they deliver so changes land cleanly and don't create technical debt.
Workflow and automation: lead routing, ownership rules, and SLA enforcement, plus the MQL→SQL→SAL handoff logic so no lead falls through the cracks and reps trust the system.
Reporting and dashboards: pipeline stages and exit criteria, opportunity scoring, and the dashboards leadership and the board rely on — pipeline coverage, ARR, activity, and funnel conversion.
Data hygiene: deduplication, normalization, and enrichment routines that keep Salesforce the source of truth. No forecast or comp calculation is worth anything on top of garbage data.
Documentation and enablement: clear documentation of how every system and process works, so the stack does not live only in your head and the next hire can pick it up.
What You Have
2–5 years in RevOps, Sales Operations, Marketing Operations, or CRM administration at a B2B company.
Hands-on administration experience with Salesforce — you can build fields, flows, validation rules, and reports yourself, not just file tickets.
Strong data instincts: comfortable in spreadsheets at an advanced level, and able to spot when numbers are wrong before anyone else does.
Experience integrating at least one adjacent GTM tool (e.g., ZoomInfo, Clay, Gong, or similar enrichment/intelligence tooling) with a CRM either on your own or working with external partners.
Clear communicator who can translate a messy business request into a clean system requirement — and document it.
Salesforce Administrator certification.
What Sets You Apart
Exposure to complex, multi-stakeholder enterprise sales cycles (pilots/POCs, land-and-expand) or hardware/services revenue models.
Familiarity with Snowflake, SQL, or a cloud data stack (AWS), and comfort using AI tools like Claude to automate work.
Experience managing external implementation partners or systems integrators.
Experience at an early-stage, high-growth startup where you built process rather than inheriting it.