Head of Builder Sales - Premium Heating Products

A market\-leading international maker of luxury outdoor heating systems and connected control technology wants a Head of Builder Sales to launch and scale its builder channel right across North America, taking in both the United States and Canada.
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With the business expanding quickly, it needs a practical, commercially driven leader who will get out in the field to make introductions, cultivate builder partnerships, surface project opportunities, and put in place a builder\-sales machine that can be repeated at scale.
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About the Role<\/b>
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This player\-coach mandate will appeal to someone who thrives on building from scratch, chasing new business, and setting the example up front. The person who lands it will carry high\-value builder accounts personally while also steering a lean team of Builder Sales Managers.
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Expect the time split to sit at roughly 60% selling to builders directly and 40% leading the team, coaching, keeping CRM discipline tight, and shaping the wider sales system.
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This role is the opposite of a holding pattern. What the company is after is someone able to spark new builder demand, win the trust of the people who decide, speed up uptake of the product, and turn those builder partnerships into revenue that keeps coming.
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Key Responsibilities<\/b>
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  • Carry strategic builder accounts and the highest\-priority opportunities yourself, setting the benchmark for outbound effort and relationship work.
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  • Stand up builder programs that produce a steady stream of project opportunities, wider product uptake, aligned pricing, training, and lasting revenue growth.
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  • Pull market intelligence from builders and channel partners and feed it into pricing, product positioning, controls integration, and where the company grows next.
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  • Reach senior builder decision\-makers directly, among them owners, presidents, purchasing leaders, construction executives, design center leaders, and regional sales or operations leaders.
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  • Keep CRM use consistent across builder accounts, pipeline, quotes, follow\-up activity, forecasting, and team accountability.
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  • Grow and look after relationships with national, regional, luxury, and custom home builders across the whole of North America.
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  • Direct, coach, and develop a small Builder Sales Manager team, holding the line on activity, pipeline discipline, follow\-up, and conversion.
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  • Be the company's presence at builder, outdoor living, construction, and channel events throughout North America.
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  • Go after and hold relationships with builders including AR Homes, Alair Homes, Schumacher Homes, Toll Brothers, Pulte Homes, Shea Homes, Drees, Castle Rock Communities, Tilson Custom Homes, Keystone Custom Homes, Scott Felder Custom Homes, Grand Homes, Newmark, Signature, Fulton Custom Homes, and other regional or luxury builders.
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  • Own the team's KPIs, covering outreach activity, builder meetings, qualified opportunities, project pipeline, quotes, conversion rates, and revenue.
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  • Team up with distribution, dealer, contractor, and commercial sales colleagues to push project pull\-through and builder adoption.
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    Requirements<\/h3>

    Essential<\/i>
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    • An established network already in place across the builder, new homes, luxury residential, outdoor living, or construction products world.
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    • Confident with CRM tools, HubSpot or Salesforce preferred.
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    • First\-hand builder\-sales experience, ideally gained with production builders, luxury custom builders, regional homebuilders, residential developers, or builder purchasing teams.
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    • Ready and able to spend a lot of time on the road across the United States and Canada.
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    • A clear record of opening new accounts personally and generating revenue from nothing.
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    • At least 7 years in field sales, business development, or builder\-channel sales.
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    • A genuine player\-coach mindset, happy to sell in person while lifting the team's capability.
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    • A track record of running or developing a small sales team, ideally in the range of 2 to 5 people.
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    • Selling experience across building products, outdoor living products, HVAC, controls, fireplaces, appliances, windows and doors, lighting, hardscape, roofing, flooring, stone, plumbing, or comparable residential construction products.
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    • A high\-energy, growth\-focused way of working, backed by strong follow\-up, urgency, and accountability.
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    • Sharp communication skills and the executive presence to hold the room with builder owners, purchasing leaders, and construction stakeholders.
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      Preferred<\/i>
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      • Grounding in premium building products, outdoor living, heating, controls, luxury residential, or high\-value home improvement products.
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      • Relationships already built with national or regional builders.
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      • A bachelor's degree in business or a related field, welcome but not required where the candidate offers strong builder\-sales experience and relationships.
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      • A background in creating builder sales playbooks, account plans, pricing models, project tracking, or repeatable outreach routines.
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      • Experience getting a builder channel off the ground at an early or growth phase.
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        Benefits<\/h3>
        • Health benefits
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        • Base salary: $150,000 to $165,000 a year, depending on experience
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        • Commission
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          Haldren is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations. Haldren emphasizes ethical search processes, attentive candidate care, and leadership placements that support long\-term client outcomes.<\/span>
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          To learn more about the firm and about our candidate services \- please visit<\/span>
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          Irvine Recruitment Agency & Executive Search Firm<\/a><\/span><\/span>
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          Equal Employment Opportunity and Non\-Discrimination Policy<\/b>
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          Equal Employment Opportunity Statement: Both Haldren and our clients are Equal Opportunity Employers. For all positions, whether with Haldren or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
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          Commitment to Diversity: Haldren and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.
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          Reasonable Accommodations: Both Haldren and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.
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          Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.
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          Compliance with Laws: Both Haldren and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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          Workplace Harassment: Both Haldren and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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          E\-Verify Participation: Haldren and/or our clients may participate in E\-Verify. Information about E\-Verify participation will be provided during the application process where applicable.
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          Privacy and Pay Equity:
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          Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
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          Both Haldren and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.
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          State\-Specific Information:
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          Rhode Island: We do not request or require salary history from applicants.
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          Connecticut: We provide wage range information upon request or before discussing compensation.
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          New Jersey: We do not inquire about salary history unless voluntarily disclosed.
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          Veteran Status: Both Haldren and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.
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          Genetic Information: In accordance with federal and state laws, both Haldren and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.
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          Local Laws: Both Haldren and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
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          Haldren and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools are used exclusively to support human decision\-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI\-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to enhance fairness, consistency, and efficiency while maintaining our commitment to equal employment opportunity and non\-discrimination principles.
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          Note: This job posting may be for a position with Haldren or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
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