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Bluserena

Head of Digital Marketing & Growth (m/f/d)

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BLUSERENA\nHOTELS & RESORTS \u2013 ABOUT US<\/span><\/span><\/span><\/span><\/b>
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Our\nstory began with a seaside hotel.
Since then, our group has grown into an international organization.
Today, we welcome our guests in 13 four\- and five\-star hotels and resorts,\nmodern conference centers, and the prestigious Ethra Thalasso SPA.
Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo,\noverlooking stunning beaches, as well as in Piedmont, in the Vialattea ski\narea.
We offer approximately 4,200 rooms and, during peak seasons, employ around\n2,500 people.
We aim to provide our guests with moments they will remember forever. We listen\nto their wishes to create the holiday they dream of.
We care for and respect the territories that host us, their environment, and\ntheir development.
Thanks to all this, and to our daily commitment, we are able to offer\nunforgettable experiences with all the passion and care of authentic Italian\nhospitality.<\/span><\/span><\/span><\/span><\/div>

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POSITION\nOVERVIEW<\/span><\/span><\/span><\/span><\/b>
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Are\nyou an experienced and visionary Digital Marketing & Growth professional,\neager to drive digital growth and elevate the customer experience?<\/span><\/span><\/span><\/span>
<\/span><\/span>Bluserena\nis looking for a <\/span><\/span>Head of Digital Marketing & Growth<\/span><\/span><\/b> (m/f/d) <\/b>to lead the\nGroup\u2019s digital growth strategy, enhance commercial performance, and elevate\nthe end\-to\-end customer experience across all digital touchpoints.<\/span><\/span><\/span><\/span>
<\/span><\/span>In\nthis role, you will report to the Director of Marketing & Communication and\nwill be responsible for defining and executing the Group\u2019s digital vision, with\nfull ownership of acquisition, conversion, engagement, and loyalty strategies.<\/span><\/span><\/span><\/span>
<\/span><\/span>This\nis an ideal opportunity for a profile combining strategic vision, analytical\nmindset, and strong leadership skills, with proven experience in digital\ngrowth, direct revenue generation, and customer\-centric transformation within\ncomplex and dynamic environments.<\/span><\/span><\/span><\/span>
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LOCATION<\/b>
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The position is open at our Headquarters <\/b>in Pescara (Abruzzo), with the possibility of remote working according to company policy.
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KEY RESPONSIBILITIES<\/b>
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  • Define and lead the Group\u2019s digital growth strategy, aligned with business, revenue, and brand objectives<\/span><\/span><\/span>
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  • Oversee the entire guest lifecycle: awareness, acquisition, booking, engagement, retention, and loyalty<\/span><\/span>
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  • Manage digital strategies across SEO, SEM, Paid Social, Display, Metasearch, Email Marketing, and Affiliate channels<\/span><\/span>
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  • Plan, execute, and optimize full\-funnel media and performance investments, monitoring KPIs such as direct revenue, ROAS, conversion rate, CAC, lead generation, brand visibility, and ROI<\/span><\/span>
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  • Supervise website, booking engine, UX, CRO, and the digital customer journey<\/span><\/span>
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  • Identify and develop new acquisition channels and growth opportunities
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  • Coordinate multidisciplinary teams across performance marketing, CRM, loyalty, analytics, and digital experience<\/span><\/span>
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  • Collaborate with Revenue Management, Sales, Operations, and Brand teams to align commercial priorities and digital initiatives<\/span><\/span>
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  • Lead CRM and loyalty strategies through segmentation, personalization, customer profiling, customer value, and data activation<\/span><\/span>
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  • Support the CRM Coordinator and Loyalty Coordinator in developing campaigns and programs dedicated to repeat guests<\/span><\/span>
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  • Lead marketing analysis and customer insight activities through dashboards, reporting, surveys, customer research, and UX analysis<\/span><\/span>
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  • Promote a customer\-centric, data\-driven culture focused on continuous innovation<\/span><\/span>
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  • Lead digital transformation and digital enablement initiatives in collaboration with internal stakeholders, partners, and media, CRM, and digital agencies<\/span><\/span>
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  • Oversee budget planning, forecasting, reporting, governance, execution quality, and consistency across digital platforms<\/span><\/span>
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    REQUIREMENTS & QUALIFICATIONS<\/b><\/span><\/span>
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    • At least 8 years of experience in leadership roles within Digital Marketing<\/span><\/span><\/span>
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    • Proven experience in driving digital revenue growth and customer acquisition strategies<\/span><\/span>
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    • Strong expertise in performance marketing, CRM, marketing automation, and digital analytics<\/span><\/span>
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    • Deep understanding of the customer journey, conversion optimization, and digital product evolution<\/span><\/span>
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    • Experience managing and developing multidisciplinary teams and coordinating external agencies<\/span><\/span>
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    • Strong analytical skills, strategic thinking, and results\-oriented mindset<\/span><\/span>
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    • Excellent stakeholder management and cross\-functional collaboration skills<\/span><\/span>
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    • Ability to operate effectively in complex, dynamic, and transformational environments with a customer\-centric approach<\/span><\/span>
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    • Experience in hospitality, travel, leisure, or consumer\-driven industries is considered a strong plus<\/span><\/span>
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    • Fluent in both Italian and English
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      Salary Range in line with the pay transparency principles set out in EU Directive 2023/970: CCNL: Tourism \u2013 Federalberghi; Level: 1st Level \u2013 QB; RAL: \u20ac50,000 \u2013 \u20ac60,000
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      The final salary placement within this range will be determined based on an objective assessment of the candidate\u2019s skills, previous experience, and professional qualifications demonstrated throughout the selection process.
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      We do not request or use information regarding candidates\u2019 salary history.
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      This position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti\-discrimination legislation.<\/span><\/span>
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      By submitting your application, you declare that you have read the information available on www.bluserena.it<\/span><\/span><\/a><\/span><\/span>
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