Head of Digital Marketing- Hair & Skin care

WhizzHR is hiring Marketing Manager (Skin/Haircare Brand) Location: Bengaluru / Hyderabad Experience: 8–15 Years Industry Preference: Beauty, Skincare, Haircare, Personal Care, D2C Budget: Open (based on experience) Role Overview We are looking for a dynamic Head of Marketing to lead brand growth and performance marketing for a fast-scaling skin/haircare brand. This role requires a strong blend of brand storytelling + performance-driven execution, with a deep understanding of the beauty and personal care consumer. Key Responsibilities 1\. Marketing Strategy & Leadership Define and execute the overall marketing roadmap aligned with business goals Lead cross-functional teams across brand, digital, content, and growth Build scalable marketing processes for long-term growth 2\. Performance Marketing (Core Focus) Own and drive ROI-led campaigns across Meta, Google, and other digital platforms Optimize CAC, ROAS, LTV through data-driven strategies Scale paid media campaigns while maintaining profitability 3\. Brand Building & Positioning Develop strong brand identity and positioning in a competitive beauty market Drive campaigns, product launches, and storytelling initiatives Ensure consistency across all consumer touchpoints 4\. Growth & D2C Funnel Optimization Improve conversion rates across website and marketplaces Lead retention, CRM, and lifecycle marketing strategies Work closely with product and sales teams for revenue growth 5\. Team Management & Stakeholder Collaboration Build, mentor, and lead a high-performing marketing team Collaborate with founders, agencies, and external partners Manage budgets and allocate spends effectively Key Requirements 8+ years of marketing experience, with strong exposure to skincare/haircare/personal care brands Proven track record in performance marketing & scaling D2C brands Deep understanding of consumer behavior in beauty & wellness space Experience managing high-budget campaigns and large teams Strong analytical mindset with hands-on approach to growth metrics Preferred Background Experience with D2C brands or high-growth startups Prior work with influencer marketing & content-led growth Kindly share your Resume at hello@WhizzHR.com