Head of General Trade (Sales Director)

Loom Solar

Head of General Trade (Sales Director)

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About Loom Solar<\/span>
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Loom Solar is building India's Smart Home Energy Company<\/b>,\nenabling every household to become energy independent through solar panels,\nhybrid inverters, lithium batteries, and intelligent energy solutions.
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We are looking for a visionary Head of General Trade (GT)<\/b> to build India's largest and most productive distribution network for\nresidential solar and energy storage products.
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This role is responsible for driving profitable growth through dealers,\ndistributors, retailers, electricians, installers, and channel partners across\nIndia.
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Role Purpose<\/span>
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To build a high\-performance General Trade organization<\/b> capable of delivering sustainable, profitable growth by expanding Loom Solar's\npresence in every district, town, and city in India.
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The Head of GT will create the sales strategy, channel architecture,\noperating rhythm, people capability, and execution discipline required to scale\nthe business from thousands to tens of thousands of channel partners.
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Key Responsibilities<\/span>
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1. Build India's Strongest Distribution Network<\/span>
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Develop\n and execute the national General Trade strategy.<\/span>
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Expand\n dealer and distributor coverage across all states.<\/span>
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Increase\n market penetration in Tier 2, Tier 3, and rural markets.<\/span>
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Build\n district\-wise expansion plans.<\/span>
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Create\n a scalable channel development model.<\/span>
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2. Drive Sales Growth<\/span>
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Own national GT revenue and profitability.
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Responsible for:
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Monthly\n sales targets<\/span>
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Channel\n growth<\/span>
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Category\n growth<\/span>
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Product\n mix<\/span>
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Market\n share<\/span>
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Repeat\n business<\/span>
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New\n customer acquisition<\/span>
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3. Distribution Expansion<\/span>
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Lead expansion of:
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Distributors<\/span>
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Dealers<\/span>
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Retailers<\/span>
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Electricians<\/span>
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Installers<\/span>
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System\n Integrators<\/span>
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Create clear eligibility criteria, onboarding SOPs, and productivity\nbenchmarks for every partner category.
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4. Sales Leadership<\/span>
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Lead a nationwide sales organization including:
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Regional\n Sales Managers<\/span>
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Zonal\n Managers<\/span>
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Area\n Sales Managers<\/span>
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Territory\n Sales Officers<\/span>
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Business\n Development Managers<\/span>
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Build a culture of:
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Ownership<\/span>
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Accountability<\/span>
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Execution\n excellence<\/span>
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Customer\n obsession<\/span>
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Continuous\n learning<\/span>
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5. Channel Partner Development<\/span>
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Design programs for:
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Dealer\n profitability<\/span>
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Distributor\n ROI<\/span>
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Loyalty\n programs<\/span>
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Partner\n certification<\/span>
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Sales\n training<\/span>
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Technical\n education<\/span>
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Business\n growth workshops<\/span>
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Ensure partners become long\-term business collaborators.
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6. Sales Excellence<\/span>
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Establish world\-class execution through:
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Daily\n sales reviews<\/span>
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Weekly\n business reviews<\/span>
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Monthly\n operating reviews<\/span>
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Forecast\n accuracy<\/span>
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CRM\n adoption<\/span>
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Lead\n management<\/span>
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Pipeline\n management<\/span>
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Beat\n planning<\/span>
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Territory\n management<\/span>
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7. Commercial Management<\/span>
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Own:
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Pricing\n discipline<\/span>
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Trade\n schemes<\/span>
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Incentive\n programs<\/span>
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Credit\n management<\/span>
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Collections<\/span>
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Inventory\n health<\/span>
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Distributor\n ROI<\/span>
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Working\n capital efficiency<\/span>
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8. Cross\-Functional Leadership<\/span>
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Collaborate with:
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Marketing<\/span>
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Product\n Management<\/span>
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Supply\n Chain<\/span>
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Finance<\/span>
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Manufacturing<\/span>
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Service<\/span>
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Digital<\/span>
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HR<\/span>
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Ensure seamless execution from demand generation to customer satisfaction.
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9. Market Intelligence<\/span>
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Continuously monitor:
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Competitor\n activities<\/span>
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Pricing<\/span>
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Product\n launches<\/span>
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Consumer\n trends<\/span>
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Channel\n feedback<\/span>
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Policy\n changes<\/span>
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Emerging\n opportunities<\/span>
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Translate insights into business action.
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Key Performance Indicators (KPIs)<\/span>
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Business Growth
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Revenue\n achievement<\/span>
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Volume\n growth<\/span>
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Gross\n margin<\/span>
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EBITDA\n contribution<\/span>
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Market\n share<\/span>
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Product\n category growth<\/span>
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Distribution
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Active\n distributors<\/span>
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Active\n dealers<\/span>
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New\n partner acquisition<\/span>
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Geographic\n coverage<\/span>
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Product\n availability<\/span>
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Outlet\n productivity<\/span>
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Sales Productivity
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Sales\n per ASM<\/span>
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Sales\n per distributor<\/span>
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Sales\n per dealer<\/span>
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Repeat\n purchase rate<\/span>
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Lead\n conversion<\/span>
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Average\n order value<\/span>
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Operational Excellence
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Forecast\n accuracy<\/span>
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Inventory\n turnover<\/span>
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Collection\n efficiency<\/span>
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CRM\n adoption<\/span>
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On\-time\n order fulfillment<\/span>
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Customer & Partner Experience
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Dealer\n satisfaction score<\/span>
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Distributor\n retention<\/span>
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Service\n turnaround time<\/span>
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Net\n Promoter Score (NPS)<\/span>
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Qualifications<\/span>
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MBA\n from a reputed institute preferred.<\/span>
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Bachelor's\n degree in Engineering, Business, or Commerce.<\/span>
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12\u201318\n years of sales leadership experience.<\/span>
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Minimum\n 5 years leading a national General Trade business.<\/span>
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Preferred Industry Experience<\/span>
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Experience in one or more of the following:
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Solar<\/span>
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Electricals<\/span>
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Consumer\n Durables<\/span>
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Building\n Materials<\/span>
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Batteries<\/span>
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Inverters<\/span>
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Home\n Appliances<\/span>
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FMCG\n (GT)<\/span>
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Paints<\/span>
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Pipes<\/span>
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Industrial\n Distribution<\/span>
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Requirements<\/h3>
Business Leadership
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P&L\n Management<\/span>
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Business\n Strategy<\/span>
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Distribution\n Management<\/span>
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Revenue\n Growth<\/span>
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Market\n Expansion<\/span>
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Channel\n Sales<\/span>
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Sales Excellence
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General\n Trade<\/span>
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Territory\n Planning<\/span>
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Sales\n Forecasting<\/span>
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CRM<\/span>
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Negotiation<\/span>
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Key\n Account Management<\/span>
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Sales\n Coaching<\/span>
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Leadership
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Team\n Building<\/span>
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Talent\n Development<\/span>
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Change\n Management<\/span>
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Performance\n Management<\/span>
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Decision\n Making<\/span>
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Stakeholder\n Management<\/span>
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Analytical Skills
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Sales\n Analytics<\/span>
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Financial\n Analysis<\/span>
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Market\n Intelligence<\/span>
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Pricing\n Strategy<\/span>
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ROI\n Analysis<\/span>
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Success Profile<\/span>
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The ideal candidate:
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Thinks\n like a CEO.<\/span>
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Executes\n like a world\-class Sales Director.<\/span>
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Coaches\n like a mentor.<\/span>
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Builds\n relationships like an entrepreneur.<\/span>
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Uses\n data to make fast, informed decisions.<\/span>
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Inspires teams to\nachieve ambitious goals.<\/span><\/span>
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Benefits<\/h3>
What we offer?<\/span><\/span><\/u>
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1. <\/span><\/span><\/span><\/span><\/span>Freedom\n: We allow you freedom to \u201cfollow your passion\u201d<\/span><\/span>
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2. <\/span><\/span><\/span><\/span><\/span>Opportunity\nto work with India\u2019s fastest growing SMB Company<\/span><\/span>
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3. <\/span><\/span><\/span><\/span><\/span>Regular\nTraining of Professional Skills such as Leadership, Problem Solving and Product\nofferings.<\/span><\/span>
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4. <\/span><\/span><\/span><\/span><\/span>Multifold\nchances increase to build the career in Solar Energy Sector<\/span><\/span>
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5. <\/span><\/span><\/span><\/span><\/span>Exponential\nGrowth in Salary and other remuneration<\/span><\/span>
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6. <\/span><\/span><\/span><\/span><\/span>Great\nlearning curve and hand on experience with leadership team about solar in\nfuture<\/span><\/span>
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