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CIG Motors

Head of Marketing and Modern Trade (Lontor)

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About Lontor (Subsidiary of CIG)
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Lontor is an international\nelectronics and home appliance brand, known especially in markets like Nigeria.\nIt produces a wide range of consumer products including lighting solutions,\nrechargeable fans, torches, kitchen appliances, air conditioners, power systems\nand solar energy products. The brand focuses on quality, innovation, design and\nenergy efficiency, aiming to offer durable and user\-friendly products for\neveryday use. <\/span>
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Key Responsibilities:<\/b><\/span><\/span>
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1. Channel & Shopper Marketing<\/b>
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  • Develop and execute shopper marketing strategies across modern trade channels
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  • Translate brand strategy into in\-store and point\-of\-sale experiences
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  • Analyze shopper behavior and insights to drive conversion
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  • Design and implement promotions, activations, and campaigns tailored to retail environment.
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    2. Modern Trade Execution<\/b>
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    • Lead execution excellence across key accounts and organized retail
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    • Ensure product availability, visibility, and pricing compliance
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    • Drive sell\-out performance through coordinated marketing and sales initiatives
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    • Collaborate with sales teams to deliver channel growth targets<\/span>
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      3. Merchandising & In\-Store Excellence<\/b>
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      • Define and implement merchandising standards and planograms
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      • Oversee in\-store branding, displays, and POS materials
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      • Monitor and improve shelf share and product visibility
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      • Manage field teams and third\-party merchandisers for execution consistency<\/span>
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        4. Capability Development<\/b>
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        • Build capabilities within sales and merchandising teams on execution standards
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        • Develop training programs on product knowledge, brand messaging, and retail excellence
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        • Coach teams on shopper engagement and in\-store selling techniques
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        • Establish performance tracking and continuous improvement frameworks<\/span>
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          5. BTL (Below\-the\-Line) Marketing & Activations<\/b>
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          • Plan and execute BTL campaigns including in\-store promotions, roadshows, and activations
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          • Ensure alignment with overall marketing calendar and brand campaigns
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          • Track effectiveness and ROI of activation programs
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          • Drive localized marketing initiatives to support retail partners<\/span>
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            6. Social Media & Digital Support<\/b>
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            • Support digital campaigns with a strong linkage to retail and conversion
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            • Align social media activities with promotions, launches, and in\-store campaigns
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            • Collaborate with digital teams to drive traffic to retail and e\-commerce channels
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            • Monitor engagement and optimize content for shopper conversion<\/span>
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              Requirements<\/h3>

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              Key Performance Indicator<\/span><\/b>
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              • Revenue & Channel\n Growth \u2013 30%<\/span>
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              • In\-Store Execution \u2013\n 20%<\/span>
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              • Trade/BTL Effectiveness\n \u2013 15%<\/span>
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              • Shopper Marketing \u2013 10%<\/span>
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              • Digital & Brand\n Metrics \u2013 10%<\/span>
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              • Key Account Performance\n \u2013 10%<\/span>
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              • Capability Development\n \u2013 5%<\/span>
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                Key Skills<\/span><\/b><\/span>
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                • Brand Management<\/span><\/span><\/span>
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                • Strategic Promotion Planning<\/span><\/span><\/span>
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                • Managing\nRelationships<\/span><\/span><\/span><\/span>
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                • Creativity and\nInnovation<\/span><\/span><\/span><\/span>
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                • Commercial\nPlanning<\/span><\/span><\/span><\/span>
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                • Competitive Analysis<\/span><\/span><\/span><\/span>
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                • Negotiation\nAbility.<\/span><\/span><\/span>
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