Head of Marketing

You will lead and execute end-to-end marketing strategy, design and run direct-to-consumer campaigns, manage performance marketing channels, analyze metrics to drive growth, maintain brand consistency across touchpoints, and recruit, mentor, and grow a high-performing marketing team.

Responsibilities

• Develop and execute a comprehensive marketing strategy
• Leverage knowledge of crypto markets to tailor campaigns
• Design and implement direct-to-consumer campaigns
• Analyze marketing metrics and forecast performance
• Manage performance marketing channels for optimal ROI
• Enhance and maintain brand image and communications
• Lead, mentor, and grow a high-performing marketing team

Requirements

• Fluent in English; proficiency in Spanish is a plus
• Must own crypto personally
• Minimum of 7 years of marketing experience with proven track record in the crypto market
• Crypto lending experience is a plus
• Strong background in direct-to-consumer marketing and familiarity with marketing automation tools
• Experience in both performance marketing and brand marketing
• Data-driven mindset with proficiency in analytics tools
• Startup experience and ability to thrive in a fast-paced environment
• Exceptional communication, writing, leadership, and interpersonal skills

Benefits

• Competitive compensation to the market and tech ecosystem
• Stock options
• Generous vacation policy with 4 weeks PTO per year plus paid federal holidays
• Medical, dental & vision insurance
• Choice of equipment
• Annual $1,500 learning and development budget
• Friday team catered breakfasts
• Free modern gym with instructor classes
• Free EV charging stations in office